Marketing Course Work
Coventry University
Faculty of Business Environment and Society
Principles and Practice of Marketing (M04MKT)
MBA International Business
ID No: 6103620
Word Count: 3,060
Contents
1.0 Introduction 3
2.0 SWOT Analysis 3
2.1 Strengths 3
2.2 Weakness 4
2.3 Opportunities 4
2.4 Threats 5
3.0 Segmentation Strategy 5
4.0 Marketing Mix 6
4.1 Product 6
4.2 Price 7
4.3 Promotion 8
4.4 Place 8
5.0 Competitive Situation 9
6.0 Recommendations 10
References 11
1.0 Introduction
Jack Cohen founder of Tesco was first establish in the year 1919 in the London’s East End markets, Mr. Cohen made a profit of 1 pound on sales of 4 pounds on the first day (Tesco PLC, 2015). After five years in 1924 the Tesco brand initially seemed, when Mr. Cohen bought a shipment of tea from Mr. T. E Stock well, the initials and letters were combined to structure the name of Tesco and. Mr. Cohen launched the first Tesco store in the year 1929 in Burnt Oak, North London. The brand continued to grow in 1930s when Mr. Cohen build a headquarters and warehouse in North London, and finally Tesco became a private limited company in 1932. In the year 1947 Tesco Stores Holdings Limited was first listed on the stock exchange market with a share price of 25 pence (The Telegraph, 2014). After seeing the accomplishment of self service stores in America, the first Tesco self-service store was launched in St. Albans in 1948. Constantly the business grew from stores to supermarkets, and by the early 1958-1960s, Tesco had become a familiar with selling the products like clothing, household goods, butter, cheese, and meats (DataMonitor, 2004).
2.0 SWOT Analysis
An instrument that recognized the strengths, weaknesses, opportunities and threats of a company. In particular, SWOT is a fundamental, clear model that evaluates what a company can and can 't work out quite as well as its opportunities and threats. The procedure of SWOT analysis is to take the data from an organization environmental
Faculty of Business Environment and Society
Principles and Practice of Marketing (M04MKT)
MBA International Business
ID No: 6103620
Word Count: 3,060
Contents
1.0 Introduction 3
2.0 SWOT Analysis 3
2.1 Strengths 3
2.2 Weakness 4
2.3 Opportunities 4
2.4 Threats 5
3.0 Segmentation Strategy 5
4.0 Marketing Mix 6
4.1 Product 6
4.2 Price 7
4.3 Promotion 8
4.4 Place 8
5.0 Competitive Situation 9
6.0 Recommendations 10
References 11
1.0 Introduction
Jack Cohen founder of Tesco was first establish in the year 1919 in the London’s East End markets, Mr. Cohen made a profit of 1 pound on sales of 4 pounds on the first day (Tesco PLC, 2015). After five years in 1924 the Tesco brand initially seemed, when Mr. Cohen bought a shipment of tea from Mr. T. E Stock well, the initials and letters were combined to structure the name of Tesco and. Mr. Cohen launched the first Tesco store in the year 1929 in Burnt Oak, North London. The brand continued to grow in 1930s when Mr. Cohen build a headquarters and warehouse in North London, and finally Tesco became a private limited company in 1932. In the year 1947 Tesco Stores Holdings Limited was first listed on the stock exchange market with a share price of 25 pence (The Telegraph, 2014). After seeing the accomplishment of self service stores in America, the first Tesco self-service store was launched in St. Albans in 1948. Constantly the business grew from stores to supermarkets, and by the early 1958-1960s, Tesco had become a familiar with selling the products like clothing, household goods, butter, cheese, and meats (DataMonitor, 2004).
2.0 SWOT Analysis
An instrument that recognized the strengths, weaknesses, opportunities and threats of a company. In particular, SWOT is a fundamental, clear model that evaluates what a company can and can 't work out quite as well as its opportunities and threats. The procedure of SWOT analysis is to take the data from an organization environmental
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