Marketing Communications 
The Wider Aspects of Marketing Communications
A Formal Client Report for the UK Charity Commission from JP Communications
Contents
1.0 Abstract Front Page
2.0 Introduction Page Four
3.0 The Charity Commission of Great Britain Page Four
4.0 What is the Market Communication Mix Page Four
4.1 Why is it important? Page Five
4.2 The Marketing Communication Plan Page Five/Six
4.3 Advertising Page Six/Seven
4.4 Sales Promotion Page Seven/Eight
4.5 Public Relations Page Eight/Nine
4.6 Direct Marketing Page Nine/Ten
4.7 Personal Selling Page Ten
5.0 Market Segmentation Page Ten
5.1 Why Segment the Markets? Page Eleven
6.0 Conclusion
A Formal Client Report for the UK Charity Commission from JP Communications
Contents
1.0 Abstract Front Page
2.0 Introduction Page Four
3.0 The Charity Commission of Great Britain Page Four
4.0 What is the Market Communication Mix Page Four
4.1 Why is it important? Page Five
4.2 The Marketing Communication Plan Page Five/Six
4.3 Advertising Page Six/Seven
4.4 Sales Promotion Page Seven/Eight
4.5 Public Relations Page Eight/Nine
4.6 Direct Marketing Page Nine/Ten
4.7 Personal Selling Page Ten
5.0 Market Segmentation Page Ten
5.1 Why Segment the Markets? Page Eleven
6.0 Conclusion
References: 1) Armstrong, G., P, Kotler., V, Wong (2008). Principles of Marketing. Essex: Pearson Education Limited. pp692. 2) De Pelsmacker, P., M, Geuens., J, van den Bergh (2007). Marketing Communications: a European perspective. 3rd ed. Essex: Pearson Education Limited. pp16. 1) anon.. (2010). Partnerships. Available: http://www.unicef.org.uk/. Last accessed 2nd May 2011. 2) anon.. (2011). about us. Available: http://www.barnardos.org.uk/resources/resources_teachers_students/studentresources. Last accessed 2nd May 2011. 3) anon.. (2011). Advertising. Available: http://tutor2u.net/business/marketing/promotion_advertising.asp. Last accessed 3rd May 2011. 4) anon.. (2011). Charity Commission. Available: http://www.charity-commission.gov.uk/index.aspx. Last accessed 3rd May 2011. 6) anon.. (2011). Marketing Communication. Available: http://www.sales-and-marketing-for-you.com/marketing-communication-mix.html. Last accessed 2nd May 2011 7) anon. 8) anon.. (2011). Oxford Dictionary . Available: http://www.oxforddictionaries.com/definition/charity?view=uk. Last accessed 2nd May 2011. 9) anon.. (2010). FC Barcelona. Available: http://www.marketingmagazine.co.uk/news/924922/FC-Barcelona-Microsoft-set-sponsorship-deal. Last accessed 2nd May 2011.