Marketing Communication Strategy
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Cheap cosmetics, skincare haircare, designer fasion. All famous brands (ctrl+click to follow link)
A lot of exiting erotic products (ctrl+click to follow link)
SCHOOL OF BUSINESS Marketing Communication Strategy (BA 5128)
Content Page
Title Pages
Introduction to Bobblee 1
Target Market 2
Corporate and
Advertising Objectives 3
Message Strategy
Conclusion
Appendices
[pic]
Introduction
Product : Boblbee
BOBLBEE - A unique and breakthrough backpack that provides a very versatile combination for transporting high-tech equipment together with soiled shoes or skates, while protecting both the contents and the carrier.
The Urban Backpack was initially created by the young and dynamic designer Jonas Blanking who sees a need to protect his sports gear and work equipment from different hash environments he faced in everyday life. The
The selling point of this unique bags lies within it’s Monocoque Hardshell strong and protective, yet light, comfortable and ergonomically sound.
Together with Internal Cargo System and The External Cargo System came together as the first BOBLBEE™ Monocoque Hardshell Backpack in 1998.
The team is assigned to bring about the awareness of this innovative product and to create a different image from the other bag producers in the market. And to help to achieve the sales target set by the client
Target Group
The audience will be basically average males in their age of 18 to 25 years old. The trains (MRT) is their time saving machine, not forgetting the buses that allows a shorter cuts across the city. Being constantly on the go, they have full of passion and are curious about the innovative and technology world. They are gamed enough to experience the different savy new aged equipment that are on the market. It is essential to have multi and convenience products on their body that will help to
Cheap cosmetics, skincare haircare, designer fasion. All famous brands (ctrl+click to follow link)
A lot of exiting erotic products (ctrl+click to follow link)
SCHOOL OF BUSINESS Marketing Communication Strategy (BA 5128)
Content Page
Title Pages
Introduction to Bobblee 1
Target Market 2
Corporate and
Advertising Objectives 3
Message Strategy
Conclusion
Appendices
[pic]
Introduction
Product : Boblbee
BOBLBEE - A unique and breakthrough backpack that provides a very versatile combination for transporting high-tech equipment together with soiled shoes or skates, while protecting both the contents and the carrier.
The Urban Backpack was initially created by the young and dynamic designer Jonas Blanking who sees a need to protect his sports gear and work equipment from different hash environments he faced in everyday life. The
The selling point of this unique bags lies within it’s Monocoque Hardshell strong and protective, yet light, comfortable and ergonomically sound.
Together with Internal Cargo System and The External Cargo System came together as the first BOBLBEE™ Monocoque Hardshell Backpack in 1998.
The team is assigned to bring about the awareness of this innovative product and to create a different image from the other bag producers in the market. And to help to achieve the sales target set by the client
Target Group
The audience will be basically average males in their age of 18 to 25 years old. The trains (MRT) is their time saving machine, not forgetting the buses that allows a shorter cuts across the city. Being constantly on the go, they have full of passion and are curious about the innovative and technology world. They are gamed enough to experience the different savy new aged equipment that are on the market. It is essential to have multi and convenience products on their body that will help to