Marketing Communication
Creative Brief Template (IMC Brief) Details Document your Brand Item, Groups Members and Group Name. Hawley & Hazel Chemical (H&H), a joint venture with Colgate-Palmolive, is involved in the manufacture of components for oral care products, e.g. Darlie and Colgate toothpaste, toothbrushes and personal care series of
Palmolive.
1 Marketing Objectives The brand’s marketing objectives such as share or volume goals, summary of market situation, key competitor activity, marketing issues and challenges. H&H’s successful brand image and channel development resulted in an over 60% market share in Taiwan and around 20%-70% of market share around the world. Marketing issues and challenges faces within the company and the brand darlie.For them to keep ahead in the ever-changing market, and continue its expansion plan, H&H-CP needed a complete channel strategy. Specifically, it wanted to, further increase the volume of purchase by the channels, and completely edge out competitors. The challenges face within the brand is the protray of racism to the black and religious commuity which H&H have been trying to change its packaging and its brand darkie to darlie. However until date, the logo of the toothpaste still exsist which cost a stir to the community and also the market as many people will boycott the product.
Build a strong, technology-superior channel management system without disrupting the existing one. Their competitor includes, pearlie white, sensodyne, Kodomo and systema. These are the leading competitor that have been significant in the singapore market. 2 Communication Objectives What the communication needs to accomplish (e.g. change awareness, attitude, opinion, consideration or perception, etc…
Palmolive.
1 Marketing Objectives The brand’s marketing objectives such as share or volume goals, summary of market situation, key competitor activity, marketing issues and challenges. H&H’s successful brand image and channel development resulted in an over 60% market share in Taiwan and around 20%-70% of market share around the world. Marketing issues and challenges faces within the company and the brand darlie.For them to keep ahead in the ever-changing market, and continue its expansion plan, H&H-CP needed a complete channel strategy. Specifically, it wanted to, further increase the volume of purchase by the channels, and completely edge out competitors. The challenges face within the brand is the protray of racism to the black and religious commuity which H&H have been trying to change its packaging and its brand darkie to darlie. However until date, the logo of the toothpaste still exsist which cost a stir to the community and also the market as many people will boycott the product.
Build a strong, technology-superior channel management system without disrupting the existing one. Their competitor includes, pearlie white, sensodyne, Kodomo and systema. These are the leading competitor that have been significant in the singapore market. 2 Communication Objectives What the communication needs to accomplish (e.g. change awareness, attitude, opinion, consideration or perception, etc…