The article at hand is a report discussing the structure of several industries and the various marketing strategies they use. The strategies have undergone severe analysis based on several theories of marketing. To help explain these concepts the fast food industry is the main source of reference. In addition, we will use Hungry jack’s limited as the main example in the fast food industry. Based on the different approaches the company has used a sound conclusion was reached. This enables us to gain in-depth knowledge on the different marketing strategies companies in the fast food industry use. Through this, we are also able to determine the various challenges affecting the industry. The reports also clearly show the strengths and weakness of firms in this…
In today’s society there are a number of forces affecting how businesses run; in this essay I will explain how different forces affect a bakery chain called Greggs. Greggs is the largest bakery chain in the UK, over the course of its existence Greggs has already adapted numerous times to adapt to changing requirements in its target population and to try and maximise profits. In 1972 Greggs expanded outside of North Eastern England for the first time opening a regional division in Glasgow, twelve years after this happened Greggs started to trade on the London Stock exchange. Also in 1994 Greggs acquired 424 bakers oven shops which enabled Greggs to have an in store bakery this enabled them to put Greggs shops in built up busy areas and Bakers oven shops in smaller previously untouched areas with a lower population as the shops could bake what is needed for demand. Greggs offers take outs so it can be a quick and easy visit to the store whilst bakers oven offers seating and works similar to a restaurant for people on the move wanting a seat and something to eat.…
| The customers want the business to do well because if they have a share in that particular business then it is an advantage for them because they will get more money for it. Customers have an interest in Marks and Spencer’s because they know that company is progressing well and it is a well known company and is not likely to fall in debt. Customers that have an interest in Cancer Research because they want to contribute to the charity so that welfare in this world can become better. E.G New ways to cure cancer. Also they have an interest because they know the business provides a good service and that a lot of people donate to it.…
Since 1861, when the brothers Richard and George took over Cadbury, the British confectionary company has continually expanded and developed, now standing as the second largest confectionary company in the world, shortly followed by Mars. The company now operates in over 60 countries worldwide and has a multi-billion pound turnover each year (Factbox: British confectioner Cadbury, 2010), demonstrating its success. There are many factors that have contributed to the success of Cadbury over the years. The three decisive factors, however, will be focussed on and explored in this essay; Quaker values, sales and marketing and product innovation. The aim of the essay is to explore the relative importance of all three of these factors and discuss, from different viewpoints, how critical they were in making Cadbury the successful company that it is today. Throughout this essay, I will argue that it is a combination of the factors stated that have led Cadbury to success. No single factor stated has been enough to be fully influential in the growth of the company and I will contend that all factors considered simultaneously in order to fully explain how and why Cadburys has accomplished so much over the years. I also aim to consider other factors which may have been more significant in Cadbury’s growth. The essay will be structured in a way that discusses the contribution of firstly Quaker values, secondly product innovation and finally sales and marketing, providing critical evaluation throughout. I will also discuss the link between the three factors and allow scope for other factors that may also have contributed to Cadbury’s success story.…
In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s.…
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy 's Pita Chip Company.…
Supermarkets today use online selling methods to reach a wider market, also increasing competition which is possible due to their size as well. Selling via the internet improves the quality of service a consumer receives from a company, especially as they are competing for business with rival supermarkets. Online selling also makes shopping easier for consumers, benefiting competition. This competition means supermarkets are constantly motivated to stay innovative and provide a good service, as to ensure they do not lose customers to rival companies. The large supermarkets are consequently able to offer more efficient services to consumers in response to needs they have identified while trying to be competitive. For example offering prepared vegetables, this saves busy consumer’s time and in turn makes them become more appealing.…
c. Private companies may issue stock and have shareholders. And are invested by individuals. However, their shares do not trade on public exchanges and are not issued through an initial public offering. In general, the shares of these businesses are less liquid and the values are difficult to determine, an example of a private sector is Warburton’s, their aims are to maximise profits or increase value of shares. Public sectors offer shares to the general public, A Public sectors stock can be acquired by anyone and holders are only limited to potentially lose the amount paid for the shares. An example of a public sector would be Tesco’s because they provide a service to the community, another example for Tesco’s being in the public sector is so they can expand internationally, private sectors however would only be able to stay nationally because it s easier to control shares. Tesco’s aims would be to boost the national economy and also to maximise profits. Non profit companies would be charity and sometimes government run organisations. Any money earned must be retained by the organization, and used for its own expenses, operations, and programs. An example of a non profit sector would be Oxfam because they use the money invested in their organisation to help people suffering poverty poor housing in third world countries globally and to invest also using the money to use on their expenses programs etc. Their aims are to improve…
reach out to individuals more likely to fit the profile of the type of consumer that their…
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Annie’s Inc. is a rapidly growing natural and organic food company who wants to enter a new category by introducing frozen food to their product line. The first product they will launch in this category will be frozen pizza and they need to make several marketing decisions around this. One important decision is deciding the target market for the new product so all the advertising efforts and other marketing mix decisions will be towards attracting this target audience.…
The supermarket industry provides a good example of the way in which different groups of customers will have different expectations and needs. Some customers just want to buy standard products at the lowest possible prices. They will therefore shop from supermarkets that offer the lowest prices and provide a reasonable range of products. In contrast, some customers are looking for variety and quality.…
In this assignment I am going to be looking at the roles of marketing in two contrasting organizations, Tesco’s and the Oxfam. Tesco is a multinational food chain based in the UK and is the second largest retailer in the world after Wal Mart. On the other hand Oxfam is an international charity consisting of seventeen organisations which work together with partners and local communities throughout 90 countries to try and help erase poverty, this is a non-profit company as at the end of the day it is providing a service. Marketing is finding ways to provide products or services to customers through advertising and promotion. Organizations set up a list of marketing objectives to which they hope to achieve by a certain time goal. Marketing objectives are goals which are set up by the business when promoting its products or service to customers. Tesco’s marketing objectives are offering customers the best value for money at the most competitive prices, they seek to meet the needs of the customers by constantly seeking feedback on service, product quality and gathering opinions and they want to work closely with suppliers so they can build a strong relationship. On the other hand Oxfam’s marketing objectives are to set fundraising targets so they can try and get as much money as possible raised so they can guarantee that they can help people in third world countries, this means they want to make sure they advertise in the right demographic to ensure that people will donate, there is no point promoting and advertising the charity in a run-down area because people aren’t likely to have enough money to look after themselves as well as giving to charity. Both companies have different marketing objectives because they have different aims at the end of the day, Tesco’s main aim is to make a profit whilst Oxfam wants to make money like Tesco but the money will be used to help people by providing a service. Whilst Tesco state that they want to have a good relationship…
To be a winner in a consumer society, one has to be affluent according to John Allen (2009). He argues that Tesco a large supermarket chain are the winners and says they are the major player in consumer society and Tesco shape the way we shop and how we buy. Tesco’s are a powerful organisation; there are many towns in the UK that have a Tesco store close to where they live. Tesco have over the years drowned out the local corner shop by encouraging people to shop in mass. No longer are there days of nipping out to the local shop for a loaf of bread. Once in a store such as Tesco you are enticed into purchasing more than you need by seductive offers, and why you buy more than is needed. So Tesco’s are the winners in a consumer society, but we could argue that what Allen (2009) has said is only partially the truth. Tesco’s are only winners because they appeal to those who are more affluent. Many of their stores are placed in areas where there is less housing and thus makes it harder for those with little money to shop there. Vehicle…
The Chicken Coop is a chicken restaurant established in **** by ****. Their focus has always been on offering quality chicken meals for value-based prices, and their competitors include fast food giant KFC. The company’s current goal is to halt and reverse the sales slump it is currently facing, and to create growth for itself in order to battle the current decline in market share and sales. The major problem with achieving this is that the company has no idea why sales are currently falling. There is conflict in the company both as to why this could possibly be happening and, therefore, how to find further information. One executive, McMichael, believes that the slump is sales is an issue of taste (current menu) and quality controls. Another executive, Wallace, believes that the major issue is of brand and how the company is perceived by consumers. Finally, the CEO Buckmeister is unsure of the exact issue, although he is nervous about making any major changes and believes that all the company needs are a more close eye kept on the store and some basic customer feedback. In total, the Coop has a rather daunting problem: limited money and an important investment decision on how to successfully research their problem in order to attain their goal of reversing their sales slump.…