Marketing Case Study: Ariel Is Using The Marketing Concept
Question 1
Ariel is using the “marketing concept”. They have determined the needs and wants of their consumers/customers. The product in want and need by the consumers is washing powder for washing clothes. This “Ariel” washing powder has been said to be better than the number one best selling washing powder and all their competitors washing powders. Ariel is constantly trying to better and improve their product for customer satisfaction and needs changing. They are improving their company by offering more for consumers than their competitors. An example; “Ariel washing powder helps remove tough stains in one wash.” Ariel has many more new products available in the market. Ariel has a large target market; it consists of the whole of South Africa. Every family in South Africa will need washing powder in their homes to clean their clothes. This target market is large due to the needs and …show more content…
Question 3
Definitions of an SBU (Strategic Business Units):
1) Marketing, Strategic Business Units, a division within an organization responsible for marketing its own range of products. (www.thefreedictionary.com/SBU date: 11:30 on 10/4/2015)
2) A company division, product line within a division, or single product or company brand that has an objective and mission different from other company business and that can be marketed independently from the rest of the company. The organizational structure of an SBU is typically less disciplined than the organizational structure of the parent company, allowing the SBU to respond more quickly to market changes and opportunities. (http://www.allbusiness.com/barrons_dictionary/dictionary-strategic-business-unit-sbu-4964508-1.html date: 11:30 on 10/4/2015)
Other SBU products by Proctor & Gamble;
1) Pringles (potato chips)
2) Head & Shoulders (shampoo/hair products)
3) Gillette (shaving equipment/products)
4) Oral-B (toothpaste)
5) Pampers (baby
Ariel is using the “marketing concept”. They have determined the needs and wants of their consumers/customers. The product in want and need by the consumers is washing powder for washing clothes. This “Ariel” washing powder has been said to be better than the number one best selling washing powder and all their competitors washing powders. Ariel is constantly trying to better and improve their product for customer satisfaction and needs changing. They are improving their company by offering more for consumers than their competitors. An example; “Ariel washing powder helps remove tough stains in one wash.” Ariel has many more new products available in the market. Ariel has a large target market; it consists of the whole of South Africa. Every family in South Africa will need washing powder in their homes to clean their clothes. This target market is large due to the needs and …show more content…
Question 3
Definitions of an SBU (Strategic Business Units):
1) Marketing, Strategic Business Units, a division within an organization responsible for marketing its own range of products. (www.thefreedictionary.com/SBU date: 11:30 on 10/4/2015)
2) A company division, product line within a division, or single product or company brand that has an objective and mission different from other company business and that can be marketed independently from the rest of the company. The organizational structure of an SBU is typically less disciplined than the organizational structure of the parent company, allowing the SBU to respond more quickly to market changes and opportunities. (http://www.allbusiness.com/barrons_dictionary/dictionary-strategic-business-unit-sbu-4964508-1.html date: 11:30 on 10/4/2015)
Other SBU products by Proctor & Gamble;
1) Pringles (potato chips)
2) Head & Shoulders (shampoo/hair products)
3) Gillette (shaving equipment/products)
4) Oral-B (toothpaste)
5) Pampers (baby