Marketing Case 1
Keaira Fitzpatrick
Marketing Case 1: McDonalds's "SENIORS" Restraurant-pg.607
Due Date: January 28, 2015
Discussion Questions
1. Do you believe any of the types marketing opportunies exist for Lisa Aham? If so, specify and explain all that apply. Yes, I think there is a marketing opportunies that exist for Lisa Aham it is called diversification. As stated in the book the word diversification is when someone is going into a total different line of business. The reason why because it will give the large amount of seniors that come to her restaurant an alternative choice of doing something else instead of just sitting in the one spot for two hours. If Lisa choose to continue with the diversification then she should $5 dollars per car whenever the seniors come and play bingo; instead of charging $5 dollars per bingo card. So whenever the cars get mark with a marker, then you will have to buy new cards. Lisa should also include a senior lunch specials to get more cash out of them. This discount would be similar to the senior breakfast special. As stated in the book diversification can be successful in many business only if strategy is both planned and executed right.
2. With respect to market segmentation, which process is most important in this case? Discuss all that apply. The process in the market segmentation that is most important in this case is demographic because it includes age and focus on the seniors. Demographic since the case relate to seniors, then you have the younger customers. The younger customers want to get their food and go, unlike the older people who want to stay. Lisa should consider both of these age groups and everybody in between as not to alienate her current or any future potential customers. Also both cultural and social play a role in this case as well. Do to the fact that the restaurant is being crowded with seniors for two hours, many of the other customers are considering not eating at this particular restaurant. When the other
Marketing Case 1: McDonalds's "SENIORS" Restraurant-pg.607
Due Date: January 28, 2015
Discussion Questions
1. Do you believe any of the types marketing opportunies exist for Lisa Aham? If so, specify and explain all that apply. Yes, I think there is a marketing opportunies that exist for Lisa Aham it is called diversification. As stated in the book the word diversification is when someone is going into a total different line of business. The reason why because it will give the large amount of seniors that come to her restaurant an alternative choice of doing something else instead of just sitting in the one spot for two hours. If Lisa choose to continue with the diversification then she should $5 dollars per car whenever the seniors come and play bingo; instead of charging $5 dollars per bingo card. So whenever the cars get mark with a marker, then you will have to buy new cards. Lisa should also include a senior lunch specials to get more cash out of them. This discount would be similar to the senior breakfast special. As stated in the book diversification can be successful in many business only if strategy is both planned and executed right.
2. With respect to market segmentation, which process is most important in this case? Discuss all that apply. The process in the market segmentation that is most important in this case is demographic because it includes age and focus on the seniors. Demographic since the case relate to seniors, then you have the younger customers. The younger customers want to get their food and go, unlike the older people who want to stay. Lisa should consider both of these age groups and everybody in between as not to alienate her current or any future potential customers. Also both cultural and social play a role in this case as well. Do to the fact that the restaurant is being crowded with seniors for two hours, many of the other customers are considering not eating at this particular restaurant. When the other