Marketing Audit Report
Marketing Audit Report ____________________________________________________________
____________
Cover Page
____________________________________________________________
____________ Ashwin S. 1
Marketing Audit Report ____________________________________________________________
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Executive Summary
Because many surprises occur during the implementation of marketing plans, the marketing department must practice constant marketing control. Marketing control
involves evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.
The objective of this paper is to conduct a marketing audit of e-cofueling Company in relation to the production of ethanol.
The findings of the marketing audit revealed that the problem with using ethanol as fuel in a large-scale way comes down to two primary, related issues: • • There is not nearly as much energy in ethanol as there is in gasoline. Creating significant amounts of energy from food crops would deplete the amount of land available for growing actual food for people to eat.
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____________ Ashwin S. 2
Marketing Audit Report ____________________________________________________________
____________
TABLE OF CONTENTS
DESCRIPTION 1.0 Introduction
PAGE
2.0
Brief Overview of Company
3.0
Environmental Scan
4.0
PESTEL Analysis
5.0
Customer Analysis
6.0
Competitor Analysis
7.0
Stakeholder Analysis
8.0
SWOT Analysis
.0
Conclusion and Recommendation References
____________________________________________________________
____________ Ashwin S. 3
Marketing Audit Report ____________________________________________________________
____________ 1.0 Introduction
Management first sets specific marketing goals. It then measures performance in the marketplace and evaluates the causes of any difference
____________
Cover Page
____________________________________________________________
____________ Ashwin S. 1
Marketing Audit Report ____________________________________________________________
____________
Executive Summary
Because many surprises occur during the implementation of marketing plans, the marketing department must practice constant marketing control. Marketing control
involves evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.
The objective of this paper is to conduct a marketing audit of e-cofueling Company in relation to the production of ethanol.
The findings of the marketing audit revealed that the problem with using ethanol as fuel in a large-scale way comes down to two primary, related issues: • • There is not nearly as much energy in ethanol as there is in gasoline. Creating significant amounts of energy from food crops would deplete the amount of land available for growing actual food for people to eat.
____________________________________________________________
____________ Ashwin S. 2
Marketing Audit Report ____________________________________________________________
____________
TABLE OF CONTENTS
DESCRIPTION 1.0 Introduction
PAGE
2.0
Brief Overview of Company
3.0
Environmental Scan
4.0
PESTEL Analysis
5.0
Customer Analysis
6.0
Competitor Analysis
7.0
Stakeholder Analysis
8.0
SWOT Analysis
.0
Conclusion and Recommendation References
____________________________________________________________
____________ Ashwin S. 3
Marketing Audit Report ____________________________________________________________
____________ 1.0 Introduction
Management first sets specific marketing goals. It then measures performance in the marketplace and evaluates the causes of any difference