Marketing Assingement
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SCHOOL OF BUSINESS
Module Title: Introduction to Marketing
Module Code: MK 194 P/T
Lecturer: Brenda Muldowney
Topic: Marketing assignment
Word Count: 1687
TITLE
“All changed, changed utterly for Irish consumers.”
Authors: Student Numbers
Stewart Phoenix: 1639073
Kate O Connor:
Ben Sullivan
Submitted: 7th February 2013
Table of Contents
Page 2 – 3: a) Describe any one contemporary lifestyle change evident in today’s society as a result of the recession
Page 4- 5: b) Profile a segment of consumers that have emerged as a result of this change. Include references to demographic, geographic, psychographic and behavioral segmentation.
Page 6-7: c) Show examples from relevant industries of global marketing advertisements targeting this segment of consumers. These advertisements can be taken from newspapers, magazines, journals or websites and must be no more than 12 months old. Provide a brief overview on each advertisement and explain how it relates to your chosen segment.
Page 8 – 12: Consider the attractiveness of this market segment in Ireland. Extensive secondary research is required in order to evaluate - The size of the segment - Growth of the segment - Accessibility to the segment - Competition in the segment
Page 13 – 15: Individual work
Page 16 – 18: Appendix
Page 19-20: References
Page 21: Bibliography
a) Describe any one contemporary lifestyle change evident in today’s society as a result of the recession.
Since the onset of the recession Irish consumers have less disposable income resulting in consumers making drastic lifestyle changes.
“Over 1.8 million people are left with €100 or less to live on a month after essential bills are paid, according to a new report from the Irish League of Credit Unions.”
“69% of people have less disposable income than 12 months ago, according to the ILCU report.”
SCHOOL OF BUSINESS
Module Title: Introduction to Marketing
Module Code: MK 194 P/T
Lecturer: Brenda Muldowney
Topic: Marketing assignment
Word Count: 1687
TITLE
“All changed, changed utterly for Irish consumers.”
Authors: Student Numbers
Stewart Phoenix: 1639073
Kate O Connor:
Ben Sullivan
Submitted: 7th February 2013
Table of Contents
Page 2 – 3: a) Describe any one contemporary lifestyle change evident in today’s society as a result of the recession
Page 4- 5: b) Profile a segment of consumers that have emerged as a result of this change. Include references to demographic, geographic, psychographic and behavioral segmentation.
Page 6-7: c) Show examples from relevant industries of global marketing advertisements targeting this segment of consumers. These advertisements can be taken from newspapers, magazines, journals or websites and must be no more than 12 months old. Provide a brief overview on each advertisement and explain how it relates to your chosen segment.
Page 8 – 12: Consider the attractiveness of this market segment in Ireland. Extensive secondary research is required in order to evaluate - The size of the segment - Growth of the segment - Accessibility to the segment - Competition in the segment
Page 13 – 15: Individual work
Page 16 – 18: Appendix
Page 19-20: References
Page 21: Bibliography
a) Describe any one contemporary lifestyle change evident in today’s society as a result of the recession.
Since the onset of the recession Irish consumers have less disposable income resulting in consumers making drastic lifestyle changes.
“Over 1.8 million people are left with €100 or less to live on a month after essential bills are paid, according to a new report from the Irish League of Credit Unions.”
“69% of people have less disposable income than 12 months ago, according to the ILCU report.”