Marketing and Pandora
Project C for Marketing Management Program 2011 Danish Academy of Business and Technology
Project Leader: Marianne Aardalsbakke (MAA)
Classes: MA2-11 & MO2-11
Group No.: 11
Group Members: Anca Filote (MO2-11) Elmira Oumarova Østergaard (MO2-11) Davis Vanags (MA2-11) Krista Rumba (MA2-11) Mabel Menezes Martins (MA2-11) Richards Tirums (MA2-11)
Group member signatures:
_____________________________ _____________________________
_____________________________ _____________________________ _____________________________
Key strokes of characters including spaces: 47772
Executive summary
Today in the global business world we know that strategic changes are fundamental in order to become more competitive and flexible as the consumer behavior readapts itself into financial conditions, environmental and many other crucial factors.
At this point we affirm that accepting challenges companies grows and expands both vertically and horizontally thus becoming a multiplier in the chain that needs constant changes and from this world`s point of view the globalization is forcing us to readjust in the new rules to survive in the current situation.
Internationalization is first of all have entrepreneurial vision and from there plan, build, manage, put into practice and constantly monitors to constantly better achieve what is planned. In this report we point our eyes to a market with good chances of ascension, the Latvian market.
During this study, questions were raised both positive and negative to reach a consensus or not to explore the Latvian market by the products of Pandora’s Group.
Latvia is a country that gained its independence in 1991 and has faced inflation, bank interventions, the high interest rates, high unemployment rate, political instability and population lose credibility regarding their government among other disparities.
But today the Latvians impressive progress (WTO and World Bank statements
Project Leader: Marianne Aardalsbakke (MAA)
Classes: MA2-11 & MO2-11
Group No.: 11
Group Members: Anca Filote (MO2-11) Elmira Oumarova Østergaard (MO2-11) Davis Vanags (MA2-11) Krista Rumba (MA2-11) Mabel Menezes Martins (MA2-11) Richards Tirums (MA2-11)
Group member signatures:
_____________________________ _____________________________
_____________________________ _____________________________ _____________________________
Key strokes of characters including spaces: 47772
Executive summary
Today in the global business world we know that strategic changes are fundamental in order to become more competitive and flexible as the consumer behavior readapts itself into financial conditions, environmental and many other crucial factors.
At this point we affirm that accepting challenges companies grows and expands both vertically and horizontally thus becoming a multiplier in the chain that needs constant changes and from this world`s point of view the globalization is forcing us to readjust in the new rules to survive in the current situation.
Internationalization is first of all have entrepreneurial vision and from there plan, build, manage, put into practice and constantly monitors to constantly better achieve what is planned. In this report we point our eyes to a market with good chances of ascension, the Latvian market.
During this study, questions were raised both positive and negative to reach a consensus or not to explore the Latvian market by the products of Pandora’s Group.
Latvia is a country that gained its independence in 1991 and has faced inflation, bank interventions, the high interest rates, high unemployment rate, political instability and population lose credibility regarding their government among other disparities.
But today the Latvians impressive progress (WTO and World Bank statements