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Marketing and Nike Swot Analysis

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Marketing and Nike Swot Analysis
Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity. * Chains of retail stores such as Niketown. * Has ventured into many different rebranding opportunities with successful results. * Providing lightweight shoes by incorporating lunarlite foam materials.

Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMDg4a0
Swot Analysis Nike Weaknesses * Profits are largely dependent on the footwear products while other branded products are not as strong. * History of violations of over time laws and minimum wage rates in Vietnam. * Accusations of poor conditions in the work place. * Accusations of exploiting workforces that will work for cheap in overseas countries. * Constant focal point for negative criticism by the anti-globalization groups.

Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMHweg2
Swot Analysis Nike Opportunities * Creating sportswear items by incorporating the waste from regular manufacturing. * Stepping into the line of economy boosting projects that will encourage recycling. * Product development that changes as the trends change. * Expansion into sport sunglasses and jewelry lines. * Expansion in the global markets to create larger brand recognition. * Reducing controversy surrounding their trade and production practices.

Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMJaFq6
Swot Analysis Nike Threats * Operating business internationally
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