Marketing and Malaysian Market
Case Study 1
i. What is Zalora.com.my online proposition?
Zalora.com.my online propositions are as follows:
a) Price
Presently, Zalora Malaysia is the largest online fashion retailer in Malaysia that offers hundreds of local and international fashion brands ranging from the high-end local designers to mass-fashion labels. With many brands offered on the website, Zalora Malaysia is able to offer reasonable price for their products sold on the website to their customers as they focused more on local brands on their website. Other than that, Zalora.com.my provides attractive promotions where price of a product may be lower than the price in retail store and thus, gives great savings to customers.
b) Make Things Easier
Zalora.com.my is creating a hassle-free customer experience with products and services that are traditionally difficult to buy or use. Zalora.com.my brings together a wide range of brands from Malaysia and abroad into their website so that customers will not have to waste their time to search for the nearest stores or spend extra money to buy products. Zalora.com.my too provides several methods for payment services such as Paypal, credit and debit cards, direct debit and express courier service in shipping for customers allover in Malaysia. Moreover, Zalora.com.my provides a return policy service to customers who wish to return their purchases within 30 days of purchase and willing to refund customers balance as store credit without any penalty charged.
c) Product is Uniquely Better
Zalora.com.my conducts various interviews and market research on potential brands that will attract and sell successfully to customers because Zalora wants customers to consider these potential brands superior and unique to the competition on the Internet. For instance, Zalora.com.my is willing to take risk to bring in and sell local designer's products for the reason that the fabrics used by the designers are good in quality with eye-catching designs and believe
i. What is Zalora.com.my online proposition?
Zalora.com.my online propositions are as follows:
a) Price
Presently, Zalora Malaysia is the largest online fashion retailer in Malaysia that offers hundreds of local and international fashion brands ranging from the high-end local designers to mass-fashion labels. With many brands offered on the website, Zalora Malaysia is able to offer reasonable price for their products sold on the website to their customers as they focused more on local brands on their website. Other than that, Zalora.com.my provides attractive promotions where price of a product may be lower than the price in retail store and thus, gives great savings to customers.
b) Make Things Easier
Zalora.com.my is creating a hassle-free customer experience with products and services that are traditionally difficult to buy or use. Zalora.com.my brings together a wide range of brands from Malaysia and abroad into their website so that customers will not have to waste their time to search for the nearest stores or spend extra money to buy products. Zalora.com.my too provides several methods for payment services such as Paypal, credit and debit cards, direct debit and express courier service in shipping for customers allover in Malaysia. Moreover, Zalora.com.my provides a return policy service to customers who wish to return their purchases within 30 days of purchase and willing to refund customers balance as store credit without any penalty charged.
c) Product is Uniquely Better
Zalora.com.my conducts various interviews and market research on potential brands that will attract and sell successfully to customers because Zalora wants customers to consider these potential brands superior and unique to the competition on the Internet. For instance, Zalora.com.my is willing to take risk to bring in and sell local designer's products for the reason that the fabrics used by the designers are good in quality with eye-catching designs and believe