Marketing and Financial Services
1. Introduction
- First of all, this report introduces selected financial services organization HSBC background briefly. And talk about element of marketing. After that, the main content of this report consists three parts: 1.marketing segmentation. It also introduces HSBC how to separate segment, basis of segmentation. 2. Market targeting. After segmentation analysis, we can find the target customer accuracy. 3. Market positioning. Following the selection of segment to target, financial institutions must position their products in the mind of customers. Then, we can find the correct position of the market; understand other competitor strength and weakness; finally, we look forward HSBC able to enhance the market share.
2. Background of an organization
- The HSBC Group is one of the world's largest banking and financial services organizations. The Group has around 9,500 offices in 86 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC provides a comprehensive range of financial services through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Corporate, Investment Banking and Markets; and Private Banking. The HSBC Group Fact Sheet gives an overall view of the Group's global services. Established in Hong Kong in March 1865 and in Shanghai one month later, The Hong Kong and Shanghai Banking Corporation is the founding member of the HSBC Group. It is the Group's flagship in the Asia-Pacific region and the largest bank incorporated in Hong Kong. Fact sheets detailing the Group's operations in Hong Kong and mainland China can be viewed at HSBC Group in the Hong Kong Special Administrative Region and mainland China.
The Elements of Marketing
- The marketing approach in financial services refers basically to four steps: 1. determine customers financial requirements; 2. design new services or update old ones according to the
- First of all, this report introduces selected financial services organization HSBC background briefly. And talk about element of marketing. After that, the main content of this report consists three parts: 1.marketing segmentation. It also introduces HSBC how to separate segment, basis of segmentation. 2. Market targeting. After segmentation analysis, we can find the target customer accuracy. 3. Market positioning. Following the selection of segment to target, financial institutions must position their products in the mind of customers. Then, we can find the correct position of the market; understand other competitor strength and weakness; finally, we look forward HSBC able to enhance the market share.
2. Background of an organization
- The HSBC Group is one of the world's largest banking and financial services organizations. The Group has around 9,500 offices in 86 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC provides a comprehensive range of financial services through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Corporate, Investment Banking and Markets; and Private Banking. The HSBC Group Fact Sheet gives an overall view of the Group's global services. Established in Hong Kong in March 1865 and in Shanghai one month later, The Hong Kong and Shanghai Banking Corporation is the founding member of the HSBC Group. It is the Group's flagship in the Asia-Pacific region and the largest bank incorporated in Hong Kong. Fact sheets detailing the Group's operations in Hong Kong and mainland China can be viewed at HSBC Group in the Hong Kong Special Administrative Region and mainland China.
The Elements of Marketing
- The marketing approach in financial services refers basically to four steps: 1. determine customers financial requirements; 2. design new services or update old ones according to the