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Marketing Analysis Of Tiger Airways

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Marketing Analysis Of Tiger Airways
Customer Relation
@ Tiger Airways

Indra Adhikari
Bader Alfuntukh
Abdulaziz Binzamil

July 2014

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Table of Content

1. Introduction ........................................................................................................ 2 2. Financial situation ............................................................................................... 2 3. Positioning of Tiger Airways ................................................................................ 3 4. Customer Analysis .............................................................................................. 6 5. Internal Business Issues ...................................................................................... 6 6. Innovation .......................................................................................................... 7 7. Macro environment analysis ............................................................................... 8 7.1 Economical factors ..................................................................................................................................... 8 7.2 Political factor ............................................................................................................................................... 8 7.3 Technological factor ................................................................................................................................... 8 7.4 Legal factors .................................................................................................................................................. 9 7.5 Market competition .................................................................................................................................... 9 7.6 Natural events


References: April 2014 <http://www.marketingmag.com.au/news/airlinecustomer-satisfaction-tiger-stages-dramatic-turnaround-qantasflounders-24041/#.U2HfFq2SyyU> ABC (23 Feb 2014) CAG. (Jan 2013). "Tiger Airways launches Tigerconnect with Changi Airport Group." Retrieved 14 April, 2014, from Release, T. A. M. (24 January 2014). "Tigerair 3Q Results Takes A Hit From Exceptional Charges " Retrieved 14 April 2014, from Tigerair (2013). Annual Report 2013: Financial Year end 31 March 2013 Tigerair (Oct 2013). "Tigerair and Standard Chartered launch innovative “Upfront Rewards” credit card ". Tiger Airways in talks with regulators over grounding. (2011). Retrieved April 20, 2014, from BBC: http://www.bbc.com/news/business-14009434 Tigerair story. (2013). Retrieved April 20, 2014, from tigerair.com: http://www.tigerair.com/sg/en/about_us.php
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