Marketing Analysis of Kids TV Show
I chose to watch PBS to view a Kids show; partly because as a college student I have limited income and can’t afford cable, and partly because I grew up watching the channel. I found website that had live streaming of certain cable network shows. When I first signed up and began watching, the end of Sesame Street was on. I watched on a few minutes of the show and continued watching the channel through the next show. The show that followed, which I watched in full, was Angelina Ballerina: Next Steps. I remember when I was younger and used to watch Angelina Ballerina. The show was a cartoon-style show detailing the life of a young mouse aspiring to be a ballerina. Not having watched the show for maybe 15 years, I was surprised about a number of things. First of all, I was surprised the show still existed. They seemed to have remade the name, adding on ‘Next Steps’, so they seemed to have extended the story so they could tell new stories and not just replay old episodes. Another thing that surprised me was that the characters seemed to be more digitalized. It wasn’t the old sort of scratchy drawings that I remember; it was a more up to date version of the show that I was watching. The cartoons were more clear and accurate than the drawings that they used to be. This particular pair of episodes shown in a half hour segment was more up to date than imagined. It told the story of Angelina and her friend Alice, but with supporting characters. Angelina and Alice go to different schools and although they still like similar things, their interests seem to have slightly changed than when I watched the show as a little girl. The supporting characters that were added into the storyline added some cultural variety to the show. There were different colored mice and mice that had different accents as well. They also seemed to try to extend their viewers to more boys rather than just girls. There were multiple ‘boy mouse’ dancers wearing ‘boyish’ clothes