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Marketing 410: The Importance Of Service Innovation In Healthcare

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Marketing 410: The Importance Of Service Innovation In Healthcare
Service Innovation in Healthcare

Marketing 410: Service Innovation
Spring 2013
June 10, 2013

Cecily Quintana

Table of Contents Abstract 3 Introduction 4 Defining Innovation in Healthcare 6 Literature Review 9 Innovative Solutions 9 Quick Care 9 Introducing Co-Creation into Healthcare Services 10 Healthcare Delivery Systems 13 The smart phone in medicine 13 The Importance of Context-Awareness Computing 14 Potential Models 17 A Conceptual Model 17 Experience Based Design 18 Balanced Scorecard (BSC) 19 Limitations to Innovation 20 Importance of a Systemic Service Model 22 Towards a Value Constellation Model 24 Flowchart toward a Value Constellation 27 Case Studies 30 Alaska’s Underserved 30 Teledermatology 31 …show more content…
Healthcare is a tremendously relevant example of a sector demanding service innovation, and one in which some of the most noteworthy phenomena characterizing complex service systems can be seen. With the progressive shift towards technology as a strategy to decrease spending, healthcare managers are increasingly needed to achieve targets of efficiency by implementing innovative cost saving …show more content…
These practices are emerging trends in which medical specialists outsource diagnostic services, particularly in the field of imaging, such as X-rays and mammograms. The application of telemedicine allows physicians to provide care to patients in hard to reach and underserved locations. The process involves offering services to patients in one location, then transmitting the results to a doctor in another location. Factors driving the growth of offshore services like telemedicine include a significant shortage of readily available trained medical staff, an aging population, and a need for more imaging in a trauma situation. These factors have fueled the need for more round the clock medical services in emergency departments. The future of telemedicine lies in its use as a way of distributing workloads and lowering costs (Omachonu & Einspruch,
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