Preview

marketing

Good Essays
Open Document
Open Document
754 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
marketing
Micro-Environment

Detergent
Zoo / Wild Life Park
Company Name
Tide (Powdered Detergent)
Zoo Negara (National zoo of Malaysia)
Competitors
Sadaf
Kllenmatic
Top
Give me white
Eeze Wash
Kuala Lumpur Bird Park
Zoo Taiping & Night Safari
Zoo Melaka
Zoo Negeri Johor
Lok Kawi Wildlife Park
Suppliers
Kinta Powdertec Sdn. Bhd (sodium carbonate)
Timur Network Sdn. Bhd. (Sodium Sulfate)
Everbest Technology Sdn. Bhd. (Alkyl Sulfate)
Rainbow Dye-Tech Sdn Bhd (Sodium Polyacrylate)
Top Brilliant Import & Export Co., Ltd. (Silicate)
Handan YuTe Chemicals Co., Ltd (Ethoxylate)
GLOBA FOOD TRADING Sdn. Bhd (Cellulase)
Asia Veterinary Sdn. Bhd. (water)
Shenyang Jinhailongxing Agriculture And Animal Husbandry Science And Technology Co., Ltd. (animal feed)
Lovinna enterprise (aquarium supplies)
Eco Harmonic Solutions (plants and fertilizers)
Dongguan Dingqi Cleaning Supplies Co., Ltd. (Cleaning Supplies)
Alex Manufacturer Sdn. Bhd. (wire mesh)
Chun Hoe Trading Sdn. Bhd. (Barbed Wire)
Intermediaries
Tesco (reseller)
Jusco (reseller)
Carrefour (reseller)
Aeon (reseller)
Maybank (financial)
Cold Storage (reseller)
Yin Choon Sdn. Bhd. (distributor)
Trip advisor (marketing services agency)
TimeOut Kuala Lumpur (Service Agency)
Taxi Auto Fare (transportation)
Rapid KL (transportation)
Maybank (financial)
Bank Negara ( financial)
Publicis Malaysia (Marketing services agency)
Customers
Household
Hotel
Traveller
Student
Laundry
School children
Tourist
Families
Journalists
Photographers
Public
TV advertisement (media)
Newspaper & magazines (media)
Halal Industry Development Corporation (government)
Ministry of domestic trade (government)
Employees(internal)
Chartis Malaysia Insurance (AIG) (Insurance)
Stakeholders(internal)
TV advertisement (media)
Newspaper & magazines (media)
Travels guide (media)
World Society for the Protection of Animals (civil action)
Greenpeace (civil action)
Ministry of tourism

You May Also Find These Documents Helpful

  • Good Essays

    marketing

    • 1671 Words
    • 6 Pages

    When the first account from H Cars arrived, Bolt refused to pay arguing that the company (Nutt & Bolt Pty Ltd) was not liable for the debt as Nutt did not have authority…

    • 1671 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Marketing

    • 262 Words
    • 2 Pages

    A) Width: The width of a company’s product mix refers to the number of product lines sold by the company.…

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Loctite Corporation

    • 813 Words
    • 4 Pages

    On October 26, 1976, Loctite's stock was admitted to listing on the New York Stock Exchange…

    • 813 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Marketing

    • 2345 Words
    • 10 Pages

    Emery, D. R., Finnerty, J. D., & Stowe, J. D. (2007). Corporate financial management (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.…

    • 2345 Words
    • 10 Pages
    Better Essays
  • Better Essays

    Marketing

    • 2882 Words
    • 12 Pages

    The purpose of this assignment is to investigate the scope of marketing. Marketing is a process of fulfillment consumer’s wants and needs. It is delivering the right product at the right place, price and time to the clients.…

    • 2882 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    In this part, the report will briefly illustrate the result from analysing the internal environment of CEMEX by supply chain analysis and resources and competences framework and VRIO model.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    marketing

    • 1014 Words
    • 5 Pages

    Driving down Interstate four passing threw downtown Orlando I could not help but notice all of the beer billboards, there was one after another, after another. One that particularly stood out to me was the Corona Extra beer billboard. The beautiful white sand beach and the glistening blue water struck my attention right away. I came to realization that these images where everywhere. When I initially saw the image I imaged a beer on the beach in Mexico somewhere and then I started to explore the actual meaning of the billboard. This advertisement was built to yank my attention away from the road and make me think about the beer. The content, framing, angle, focus, lighting, texture, and significance were all carefully designed to make me want this product.…

    • 1014 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Several types of media are working here in behind of advertisement, like television, internet, radio, news programs, and published pictures and articles and here the category of the product or services decides which could be the perfect and effective media.…

    • 1104 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Pekeliling Segak

    • 4168 Words
    • 17 Pages

    3. Pelaksanaan Standard Kecergasan Fizikal Kebangsaan Untuk Murid Sekolah Malaysia (SEGAK) hendaklah 3.1 mengikut Buku Panduan Standard Kecergasan Fizikal Kebangsaan Untuk Murid Sekolah Malaysia yang dikeluarkan oleh Pusat Perkembangan Kurikulum, Kementerian Pelajaran Malaysia; ujian SEGAK hendaklah dilaksanakan dua kali setahun iaitu pada bulan Mac dan Ogos bagi murid Tahun 4 hingga Tingkatan 5 sahaja; ujian ini…

    • 4168 Words
    • 17 Pages
    Satisfactory Essays
  • Good Essays

    Contract farming is defined as a system for the production and supply of agricultural produce under forward contracts between the companies (buyers) and the farmers (suppliers). The essence of such an arrangement is commitment on the part of both the buyer and the seller. The commitment of the suppliers/farmers to provide an agricultural commodity of certain type and quality at a specified time and place and in the quantity required by the company(buyer).…

    • 17010 Words
    • 69 Pages
    Good Essays
  • Good Essays

    Export Procedures

    • 379 Words
    • 2 Pages

    * If the instructions are written in a non-English language, ask the bank to give you an official translation in English or to officially recognize a translation of the instructions, if the translation was made by someone other than the bank.…

    • 379 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The industry that I chose is Hotel Industry and the company that I selected is Shangri La Hotel and resort. Shangri-La Hotels and Resorts is a Hong Kong-based company. Their website: http://www.shangri-la.com/. Shangri-La is a differentiated marketing hotel. The company offers different branding hotels to meet different niche groups of customer expectations with a unique Asian hospitality services model such as spa branding hotel and trader hotel.…

    • 278 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing

    • 280 Words
    • 2 Pages

    The case is a comparative study of the implementation of the appraisal systems in two banks:…

    • 280 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    marketing

    • 2479 Words
    • 10 Pages

    RND Berkat is a village company that has been operating since 2009. The founder of this company is Encik Mohd Kamaruddin Bin Shaari. The headquarter of this company is at Kedah Darul Aman. “RND Berkat” means “Rezeki Nikmat Dunia Berkat”.…

    • 2479 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Literature review

    • 470 Words
    • 2 Pages

    role in removing stains in the washing process [2]. Smulders et al. supports this and…

    • 470 Words
    • 2 Pages
    Good Essays