Marketing
SWOT Analysis
7.1 Strength
· Currently positioned as Japan No.1 Casual Wear Brand
· Available internationally at several countries beyond Asia region
· Wide range of products for both male and female
· High quality products
· Low cost production and management
· Consistent productivity and creativity for every new season
· Fashionable and essentials
· Asian cutting and measurement
7.2 Weakness
· Still being introductory and strange in Malaysia
· Current only one store available within Malaysia
· Product variety and launching based on the four seasons
· Higher cost due to import tax and currency conversion
7.3 Opportunity
· Emerging trends in the clothing and apparel markets; companies operating in the global arena are expanding their business activities
· Globalization has spurred greater simultaneity in fashion trends around the world; trends spread like wildfire around the world as well as in Malaysia
· Establishing of store at Bukit Bintang which is the most vibrant area of capital city, Kuala Lumpur
· Innovations in information technology have increased the speed with which information travels throughout the world
· Economy growth and civilization development are contributing to the high demands of consumer market.
· Low-price clothing and apparel are welcomed in Japan, presenting a huge business opportunity
7.4 Threats
· Difficulty of getting more market share due to competition from those competitors which has established in Malaysia earlier
· Lack of brand awareness and popularity due to low availability with only and one store in Malaysia
· Bad responses for certain products which are not suitable and applicable in Malaysia due to climate and season issues.
· Production Regions – The largest percentage of merchandise sold in UNIQLO business
7.1 Strength
· Currently positioned as Japan No.1 Casual Wear Brand
· Available internationally at several countries beyond Asia region
· Wide range of products for both male and female
· High quality products
· Low cost production and management
· Consistent productivity and creativity for every new season
· Fashionable and essentials
· Asian cutting and measurement
7.2 Weakness
· Still being introductory and strange in Malaysia
· Current only one store available within Malaysia
· Product variety and launching based on the four seasons
· Higher cost due to import tax and currency conversion
7.3 Opportunity
· Emerging trends in the clothing and apparel markets; companies operating in the global arena are expanding their business activities
· Globalization has spurred greater simultaneity in fashion trends around the world; trends spread like wildfire around the world as well as in Malaysia
· Establishing of store at Bukit Bintang which is the most vibrant area of capital city, Kuala Lumpur
· Innovations in information technology have increased the speed with which information travels throughout the world
· Economy growth and civilization development are contributing to the high demands of consumer market.
· Low-price clothing and apparel are welcomed in Japan, presenting a huge business opportunity
7.4 Threats
· Difficulty of getting more market share due to competition from those competitors which has established in Malaysia earlier
· Lack of brand awareness and popularity due to low availability with only and one store in Malaysia
· Bad responses for certain products which are not suitable and applicable in Malaysia due to climate and season issues.
· Production Regions – The largest percentage of merchandise sold in UNIQLO business