Marketing
CONFIDENTIAL
BM/OCT 2009/MGT153/123
UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION
COURSE COURSE CODE EXAMINATION TIME
INTRODUCTION TO BUSINESS MGT153/123 OCTOBER 2009 3 HOURS
INSTRUCTIONS TO CANDIDATES 1. This question paper consists of two (2) parts : PART A (5 Questions) PART B (6 Questions)
2.
Answer ALL questions from PART A and four (4) questions from PART B in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) the Question Paper an Answer Booklet - provided by the Faculty
3.
4.
DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO
This examination paper consists of 4 printed pages
© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL
2
BWI/OCT 2009/MGT153/123
PART A
Amran is currently finishing his study at UiTM and has just created an idea for a business. He wants to provide lessons to people on how to use the computer and internet. He believes that this idea will work because many people do not know how to operate the computer and use the internet. He will provide hands-on experience and will also show people on how to search for information, how to buy products online and use other online services. Amran knows that many people need his service, and hence thinks this business will be successful. He also knows that he needs a business plan so he can run this business efficiently. On the other hand, he wants to make people aware of his business. He must also decide where he will provide his lessons and what price he will charge for his services.
QUESTION 1 What is a business plan? Explain four (4) elements included in business plan. (10 marks)
QUESTION 2 List and briefly describe the four (4) steps used by Amran to create a business idea. (6 marks)
QUESTION 3 Briefly discuss any two (2) key stakeholders in a business. (5 marks)
QUESTION 4 Explain three (3)
BM/OCT 2009/MGT153/123
UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION
COURSE COURSE CODE EXAMINATION TIME
INTRODUCTION TO BUSINESS MGT153/123 OCTOBER 2009 3 HOURS
INSTRUCTIONS TO CANDIDATES 1. This question paper consists of two (2) parts : PART A (5 Questions) PART B (6 Questions)
2.
Answer ALL questions from PART A and four (4) questions from PART B in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) the Question Paper an Answer Booklet - provided by the Faculty
3.
4.
DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO
This examination paper consists of 4 printed pages
© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL
2
BWI/OCT 2009/MGT153/123
PART A
Amran is currently finishing his study at UiTM and has just created an idea for a business. He wants to provide lessons to people on how to use the computer and internet. He believes that this idea will work because many people do not know how to operate the computer and use the internet. He will provide hands-on experience and will also show people on how to search for information, how to buy products online and use other online services. Amran knows that many people need his service, and hence thinks this business will be successful. He also knows that he needs a business plan so he can run this business efficiently. On the other hand, he wants to make people aware of his business. He must also decide where he will provide his lessons and what price he will charge for his services.
QUESTION 1 What is a business plan? Explain four (4) elements included in business plan. (10 marks)
QUESTION 2 List and briefly describe the four (4) steps used by Amran to create a business idea. (6 marks)
QUESTION 3 Briefly discuss any two (2) key stakeholders in a business. (5 marks)
QUESTION 4 Explain three (3)