Marketing
CONTENTS
1.0 Acknowledgement
Alhamdulillah, praise and gratitude to Allah S.W.T with whose mercy enable us to complete this business plan. In the process of planning, preparing and finishing this business plan, we had to overcome many problems.
We are indebted to many people who have contributed in various ways in preparation of this business plan. Without them, this business would not have been as it is today. We would like to take this opportunity to thank those who have contributed greatly to our efforts.
In addition, we would like to give our appreciation to whoever involved in completing this business plan whether directly or indirectly. To all the group members who give full cooperation and patient to complete the process of finding information.
Finally we wish to thank our family and all friends for their help and support completing this business plan. For guidance, assistance and ideas, again from our heart, thank you very much.
2.0 ADABI Company’s Profile
This our introduction about ADABI. Datuk Syed Manshor Syed Mahmood Adabi is the Managing director and founder of Consumer Industries Sdn Bhd (ACISB). ADABI provide consumers with products of the highest quality, standards and are guaranteed 100% halal, hygienic, wholesome and healthy. The company has received the MS890:1984 certification from Sirim, and the SuperBrand status from the Malaysian Superbrands Council and Reader's Digest. In recognition of this commitment to quality, ADABI has received numerous awards and accolades. The company, whose major market segment comprises Malays, plans to introduce more products that suit all Malaysians. Its products are also exported to Indonesia, Singapore, Japan, Hong Kong, the Middle East and Britain. Curently , ADABI has over 60 types of products under 6 main categories– Powdered Spice Mix, Processed Paste, Flour Mix, Sauce, Canned Food and Beverage. ADABI recently launched chocolate and strawberry flavoured flour mix, fish soup spices
1.0 Acknowledgement
Alhamdulillah, praise and gratitude to Allah S.W.T with whose mercy enable us to complete this business plan. In the process of planning, preparing and finishing this business plan, we had to overcome many problems.
We are indebted to many people who have contributed in various ways in preparation of this business plan. Without them, this business would not have been as it is today. We would like to take this opportunity to thank those who have contributed greatly to our efforts.
In addition, we would like to give our appreciation to whoever involved in completing this business plan whether directly or indirectly. To all the group members who give full cooperation and patient to complete the process of finding information.
Finally we wish to thank our family and all friends for their help and support completing this business plan. For guidance, assistance and ideas, again from our heart, thank you very much.
2.0 ADABI Company’s Profile
This our introduction about ADABI. Datuk Syed Manshor Syed Mahmood Adabi is the Managing director and founder of Consumer Industries Sdn Bhd (ACISB). ADABI provide consumers with products of the highest quality, standards and are guaranteed 100% halal, hygienic, wholesome and healthy. The company has received the MS890:1984 certification from Sirim, and the SuperBrand status from the Malaysian Superbrands Council and Reader's Digest. In recognition of this commitment to quality, ADABI has received numerous awards and accolades. The company, whose major market segment comprises Malays, plans to introduce more products that suit all Malaysians. Its products are also exported to Indonesia, Singapore, Japan, Hong Kong, the Middle East and Britain. Curently , ADABI has over 60 types of products under 6 main categories– Powdered Spice Mix, Processed Paste, Flour Mix, Sauce, Canned Food and Beverage. ADABI recently launched chocolate and strawberry flavoured flour mix, fish soup spices