Marketin Strategy and Marketing Mix of Frooti
INDEX
1.CHAPTER ± I * Introduction *Scope of project *Objective of project
2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix
3.CHAPTER ± III *Research Methodology
4.CHAPTER ± IV *Marketing survey & Data Analysis
5. CHAPTER ± IV
*SWOT Analysis *Recommendations *Suggestion
6.CONCLUSION
7.LIMITATION
8.BIBLIOGRAPHY
9.QUESTIONNAIRE
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CHAPTER-I
INTRODUCTION
A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners
SCOPE OF PROJECT
1. Detailed study of the non carbonated soft drinks industry in India 2. Analysis of Frooti’s performance against the other prevailing noncarbonated soft drinks brands in the country. 3. Analyzing consumer perception based on various parameters such as purchase frequency, effect of sales promotion schemes, brand attributes and consumer loyalty, packaging
OBJECTIVES OF THE PROJECT
1. To study the taste and preferences of the consumer
2. To study the marketing strategy of frooti in Mumbai
3. To study the marketing mix of Frooti
4. To study the
1.CHAPTER ± I * Introduction *Scope of project *Objective of project
2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix
3.CHAPTER ± III *Research Methodology
4.CHAPTER ± IV *Marketing survey & Data Analysis
5. CHAPTER ± IV
*SWOT Analysis *Recommendations *Suggestion
6.CONCLUSION
7.LIMITATION
8.BIBLIOGRAPHY
9.QUESTIONNAIRE
[pic] [pic] [pic]
CHAPTER-I
INTRODUCTION
A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners
SCOPE OF PROJECT
1. Detailed study of the non carbonated soft drinks industry in India 2. Analysis of Frooti’s performance against the other prevailing noncarbonated soft drinks brands in the country. 3. Analyzing consumer perception based on various parameters such as purchase frequency, effect of sales promotion schemes, brand attributes and consumer loyalty, packaging
OBJECTIVES OF THE PROJECT
1. To study the taste and preferences of the consumer
2. To study the marketing strategy of frooti in Mumbai
3. To study the marketing mix of Frooti
4. To study the
Bibliography: 1. "Philip Kotler", Marketing Management, milleniun edition. 2. www.swastik .org.in 3. www.parleagro.com 4. www.netmba.com 5. www.indiainfoline.com 6. www.financial express.com