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Market Trends
Term Paper of Marketing Management

Topic-“Developing Marketing Plan For Soft Drink”

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TABLE OF CONTENT

1. Introduction

2. Literature Review

3. Research Methodology

4. Marketing Planning Process.

5. Marketing plan aim and objective

6. Introduction to Coca Cola

7. Situation Analysis

8. Mission Statement of Coca Cola Company

9. Product Life Cycle

10. Swot Analysis

11. Target Market

12. Marketing Objective

13. Marketing Mix

14. Implementing, Monitoring and Control

15 Market Research

16.Factors Influencing Consumer Choice

17. Conclusion

18. Recomendations

MARKETING PLAN

INTRODUCTION

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand list of actions, a marketing plan without a sound strategic foundation is of little use. or a product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan.

A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.

The marketing plan implements your marketing strategy. Or, as I put it in my article, "The Key to Marketing: Use a Plan", "the marketing strategy provides the goals for your marketing plans. It tells you where you want to go from here. The marketing plan is the specific roadmap that's going to get you there. "

A marketing plan may be

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