Preview

Market Share of Apollo Tyres in Varanasi Area

Powerful Essays
Open Document
Open Document
6174 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Market Share of Apollo Tyres in Varanasi Area
SUMMER TRAINING

REPORT

ON

“Market Share of Apollo Tyres in Passenger car radial

In Varanasi area ” FOR

APOLLO TYRES LIMITED.

Under the supervision of Under the guidance of:

Mr.Shashank Sharma Mr.Bipin Singh District Manager MBA Faculty Submitted by: Anand Jaiswal

MBA 3rd Sem (2009-10)

B.B.S. Institute Of Management Studies Greater Noida

ABSTRACT

In this project I have studied “Market Share of Apollo tyres in passenger car radial in Varanasi area.’’ Apollo tyres are manufactured by Apollo tyres ltd. In this competitive era of marketing where the satisfaction of customers towards the product has become first priority. It is very important to analyse the customers’ behavior. Every company determines the price of its products, sales promotion etc. according to the market requirement. Direct marketing is one of the effective medium sales promotion because it is directly related to customers. With the help of direct marketing company enhances its brand image. Without putting customers on top, no company can get success. To get success every company should target customers because market is totally customer oriented.

This project report evaluates the position of Apollo tyres in Varanasi market and the role of direct & indirect marketing. Finally I have given some views and suggestion to the company for its
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Sh3050 Unit 4
    • 4636 Words
    • 19 Pages

    Sh3050 Unit 4

    Marketing is an essential part to the Organisations survival as we live in a customer driven environment that is possessed with endless aggressive competition. Thus the marketing process and effectiveness is important.…

    • 4636 Words
    • 19 Pages
    Good Essays
    Read More
  • Powerful Essays

    Discount Tire Company Marketing Activities
    • 2474 Words
    • 10 Pages

    Discount Tire Company Marketing Activities

    The purpose of this paper is to explain and evaluate the marketing activities of Discount Tire Company. The name Discount Tire Company and the abbreviation DTC may be used interchangeably within this paper. It is my intent to expound upon the marketing activities that have made this company so successful. I contend that, in a down economy, these marketing activities have allowed the company to remain ahead of its competition.…

    • 2474 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Btec Business Level 3 Unit D1 Example
    • 882 Words
    • 4 Pages

    Btec Business Level 3 Unit D1 Example

    In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements.…

    • 882 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Effects of Tire Pressure on Tire Inflation
    • 1933 Words
    • 8 Pages

    Effects of Tire Pressure on Tire Inflation

    Although fuel plays a mojor rolle in powering vehicles to move a vehicle’s tires play an even more integral role in the overall performance of the vehicle, as it dictates its handling, traction, ride, comfort and fuel consumption; as it is the main component that interacts with the surface being driven on (Rezna, 2008). Thus if the condition of the tires is improper the performance of the vehicle will be affected. One negative tire condition that can occur is low tire pressure/ under inflation. According to the Webster’s dictionary, under inflation is the insufficient presence of air pressure in a tire for the amount of load carried and vice versa for over inflation. This paper will examine the causes of reduced tire pressure, the tire pressure in places abroad, effects of under and over inflated tires, and tire pressure as it relates to furl consumption.…

    • 1933 Words
    • 8 Pages
    Best Essays
    Read More
  • Good Essays

    Aquatred Case
    • 499 Words
    • 2 Pages

    Aquatred Case

    Goodyear should analyze specific types of consumers who would be most likely to purchase the Aquatred tire and push sales heavily towards this market segment. As discovered in the market tests, consumers who purchased Aquatred tires were more likely to have researched information about the tire prior to purchase, drove an imported car, and specifically sought out the Aquatred tire for purchase upon entry into a distribution center. Goodyear should use the knowledge to promote information on the Aquatred to consumers matching the above characteristics. For example, Goodyear should heavily promote and advertise the Aquatred tire due to the fact that the target consumer is research oriented before purchasing. Goodyear could also have a specific concentration on outdoorsy consumers. Consumers that frequently off-road and participate in other rural terrain areas would need a better quality tire with more safety for hazardous weather conditions.…

    • 499 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Definition Paper
    • 803 Words
    • 4 Pages

    Marketing Definition Paper

    Effective marketing can help guide businesses in making strategic decisions by identifying growth opportunities and developing creative ways to approach those opportunities. In order for a marketing campaign to be successful a business will conduct extensive research, strategize and plan how to brand their product or services using the four ‘Ps’ of marketing: product, place, price and promotion. Unless a business is satisfying its customer’s needs it cannot be successful. It is not enough to produce a quality product or service for a business. Although the idea is to create a product or service that “sells itself,” the product or service must create some customer satisfaction. Customer satisfaction can only be achieved if economic utility can be taken from the product or service. An effective marketing campaign will form the backbone of any successful business or organization.…

    • 803 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Atv Dealership
    • 1290 Words
    • 6 Pages

    Atv Dealership

    Marketing is a key component of the dealership’s profitability and success in the short and long term. As a part of the marketing plan and strategy, the marketing environment requires analysis including the direct and external market environment. We have analyzed the external market environment as follows:…

    • 1290 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Criticism of Marketing
    • 676 Words
    • 3 Pages

    Criticism of Marketing

    Marketing is widely observed as the key objective of any organization’s. Its prime aim is to produce a fulfil relationship with the customer in terms of the satisfaction level. The American Marketing Association(2007) defines marketing as “it is the activity, set of insitituions, and processes for creating communicating delivering and exchanging offerings that have value for customers, client, partners and society at large “ From this defination we understand that marketing acts as a bridge between business and consumers. Since 1970’s, marking the start of corporate revolution, marketing have become a key business element and have been taken it seriously in success of the business. Focus groups have been set up in the organisation to understand the behaviour of the consumer and psychology when it comes to buying the company’s product.…

    • 676 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Coca Cola Micro Macro Factors
    • 4514 Words
    • 19 Pages

    Coca Cola Micro Macro Factors

    Marketing management is essential to an organisation in introducing, promoting, maintaining a product's brand name within the market. The management would not solely focus on marketing metrics but also other departments from production to finance. All departments play an equally important in the marketing management. Without proper control of finance, desired marketing scheme could not be implemented; without standard quality of product, end-user would not trust the message conveyed through advertisements; without satisfactory working environment, marketing staffs would not deliver and implement satisfactory marketing proposals. All departments are aiming to be able to deliver better services or product internally and externally of the organisation in meeting customers' changing demands.…

    • 4514 Words
    • 19 Pages
    Best Essays
    Read More
  • Powerful Essays

    Business Communication Report
    • 1833 Words
    • 8 Pages

    Business Communication Report

    The report describes about the marketing management. How the company put the efforts to market the product. Which type of consumer is been targeted, what are the strategies company use to market their product. The different idea to promote their product, the different ways of approaching the customers.…

    • 1833 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Apollo Tyres
    • 4348 Words
    • 18 Pages

    Apollo Tyres

    I take this opportunity to express my special acknowledge and gratitude to Apollo Tyres Ltd for giving me the permission to carry on my project in their reputed organization. I wish to express my indebtedness and gratitude to Mr. Samuel Wilson, HR Executive of Apollo Tyres Ltd.…

    • 4348 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing audit of Nike
    • 3549 Words
    • 15 Pages

    Marketing audit of Nike

    Nike is an incorporated company that primarily carries footwear products. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978.…

    • 3549 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mahindra Summer Project in Marketing
    • 928 Words
    • 4 Pages

    Mahindra Summer Project in Marketing

    I, Atul Simalti, student of MBA-3rd Semester, Lovely Professional University, Jalandhar hereby declare that this project report ‘A study of marketing strategy and analysis of…

    • 928 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Corporate Social Responsibility
    • 1880 Words
    • 8 Pages

    Corporate Social Responsibility

    This chapter seeks to discuss the concepts of marketing with details thereof and need for the present study.…

    • 1880 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Takaful Insurance Case Study
    • 1771 Words
    • 8 Pages

    Takaful Insurance Case Study

    This study is about direct marketing that used by Takaful Insurance. Takaful is a co-operative system of reimbursement in case of loss, paid to people and companies concerned about hazards, compensated out of a fund to which they agree to donate small regular contributions managed on behalf by a Takaful Operator. Direct marketing is a form of marketing that attempts to send messages directly to consumers, without the use of intervening media. The main principles of direct marketing is that at least part of your communication with your customers is a direct - to named customers. Direct marketing differs from regular advertising because it does not put the message in the medium of a third party such as billboards or radio commercial. Today Direct…

    • 1771 Words
    • 8 Pages
    Powerful Essays
    Read More

Related Topics