Market Research for Godrej Home Furniture Segment
GODREJ & BOYCE MANUFACTURING CO. LTD.
SUMMER PROJECT ON: MARKET RESEARCH ANALYSIS FOR HOME FURNITURE SEGMENT
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
SUBMITTED BY:
SHALINI II A – 44 SIMS (BATCH OF 2008-10) PNR No: 08020441050 Shalini.1086@gmail.com
Market Research Analysis For Home Furniture Segment
ACKNOWLEDGEMENT
The completion of a report is never and can never be a unilateral effort. Through this sentence, I wish to make a modest effort to thank and express my gratitude to all those who extended their cooperation and assistance for this project. I place my sincere gratitude to Mr. Vaibhav Tanwar for giving me the opportunity to work with the Organization. I would like to thank Mr. Inderpal Singh, Manager of Okhla Interio store for his constant encouragement and personal involvement in the project which far exceeded that of mere guidance and also to Mr. Rajiv Mishra, who helped, guided and inspired me. I would also like to express my gratitude to all the staff members of Godrej Interio Showroom, Okhla without whose help this project would not have taken its current shape. I would also like to thank Mr. Govind Hemrajini, my course coordinator and internal guide at SIMS for extending his assistance, support, valuable advice and time.
WITH REGARDS SHALINI
3
Market Research Analysis For Home Furniture Segment
EXECUTIVE SUMMARY
My summer project at Godrej & Boyce Manufacturing Co. Ltd. was divided into various parts. In the first part, I was required to identify and study the catchment areas for the Interio Showroom at Okhla. The neighbouring areas were visited for the purpose and the catchment areas were identified as the following colonies: Sarita Vihar Jasola Vihar New Friends Colony Kalkaji Greater Kailash South Extension Chittaranjan Park Information about the living standard of the residents of these colonies was obtained from the RWAs and Residents’ directories with the contact details of all the residents of the
SUMMER PROJECT ON: MARKET RESEARCH ANALYSIS FOR HOME FURNITURE SEGMENT
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
SUBMITTED BY:
SHALINI II A – 44 SIMS (BATCH OF 2008-10) PNR No: 08020441050 Shalini.1086@gmail.com
Market Research Analysis For Home Furniture Segment
ACKNOWLEDGEMENT
The completion of a report is never and can never be a unilateral effort. Through this sentence, I wish to make a modest effort to thank and express my gratitude to all those who extended their cooperation and assistance for this project. I place my sincere gratitude to Mr. Vaibhav Tanwar for giving me the opportunity to work with the Organization. I would like to thank Mr. Inderpal Singh, Manager of Okhla Interio store for his constant encouragement and personal involvement in the project which far exceeded that of mere guidance and also to Mr. Rajiv Mishra, who helped, guided and inspired me. I would also like to express my gratitude to all the staff members of Godrej Interio Showroom, Okhla without whose help this project would not have taken its current shape. I would also like to thank Mr. Govind Hemrajini, my course coordinator and internal guide at SIMS for extending his assistance, support, valuable advice and time.
WITH REGARDS SHALINI
3
Market Research Analysis For Home Furniture Segment
EXECUTIVE SUMMARY
My summer project at Godrej & Boyce Manufacturing Co. Ltd. was divided into various parts. In the first part, I was required to identify and study the catchment areas for the Interio Showroom at Okhla. The neighbouring areas were visited for the purpose and the catchment areas were identified as the following colonies: Sarita Vihar Jasola Vihar New Friends Colony Kalkaji Greater Kailash South Extension Chittaranjan Park Information about the living standard of the residents of these colonies was obtained from the RWAs and Residents’ directories with the contact details of all the residents of the