Market Potential Analysis Towards Internet Data Card
WEST BENGAL UNIVERSITY OF TECHNOLOGY
SUMMER PROJECT REPORT ON MARKET POTENTIAL ANALYSIS TOWARDS INTERNET DATA CARD SPECIAL REFERENCE TO VODAFONE From 20th June 09-5th August 09 BY PROSENJIT.R.SAHA WBUT Regn No: 081670710070 of 2008-2009 WBUT Roll No: 08167009084
MANAGEMENT INSTITUTE OF DURGAPUR Rajbandh
1
PREFACE
The MBA course is well structured and integrated course of business studies. The main objective of practical training at MBA level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The MBA course provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I have learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field. Training is an integral part of MBA and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training. During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it
SUMMER PROJECT REPORT ON MARKET POTENTIAL ANALYSIS TOWARDS INTERNET DATA CARD SPECIAL REFERENCE TO VODAFONE From 20th June 09-5th August 09 BY PROSENJIT.R.SAHA WBUT Regn No: 081670710070 of 2008-2009 WBUT Roll No: 08167009084
MANAGEMENT INSTITUTE OF DURGAPUR Rajbandh
1
PREFACE
The MBA course is well structured and integrated course of business studies. The main objective of practical training at MBA level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The MBA course provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I have learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field. Training is an integral part of MBA and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training. During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it
Bibliography: Information has been sourced from namely, books, newspapers, journals, industry portals, government agencies, industry news and developments and through access to database. http://www.capitaline.com/ http://www.wikipedia.org/ http://www.oecd.org/ http://www.legalserviceindia.com/ http://www.dot.gov.in/ http://www.economictimes.indiatimes.com/ http://www.ibef.org/ http://www.domain-b.com/ http://www.trai.gov.in/ http://www.perry4law.wordpress.com/ http://www.financialexpress.com http://www.pib.nic.in/ http://www.emeraldinsight.com/ http://www.search.epnet.com/ http://www.rcom.co.in http://www.airtelworld.com http://www.vodafone.in http://www.airtel.in http://www.tataindicom.com 66 http://bsnl.co.in http://www.ibef.org/industry/telecommunications.aspx http://economictimes.indiatimes.com/News/News-ByIndustry/Telecom/GSM-CDMA-players-maintain-subscriber-growthmomentum/articleshow/4281903.cms http://in.news.yahoo.com/139/20090404/868/ttc-dot-directs-ban-on-usage-ofchinese.html http://www.netweavermagazine.com/archive/Volume_02_(2006)/Issue_02_(S pring)/v2i2a09.cfm “Industry Report on Telecom Service Provider Industry”(2009) – Ajay Goyal, Geetanjali Ghosh, Natasha Jain, Ritesh Bansali and Satam Roy of Alliance Business School. Frost & Sullivan (2007), “Telecom – Catalyzing India’s New Economy” Pearson’s Fifth Edition (2007), Marketing Research “An Applied Orientation”Naresh K. Malhotra Banka Sanjoy (2006), “Mergers and Acquisitions in Indian Telecom Industry-A Study” Jain Rekha (2001), “A review of The Indian Telecom Sector” Fortis Investments (2006),”Global Telecom Sector” Sharma Seema and Lokesh Singla (2009), “Telecom equipment Industry: Challenges and Prospects” Bhattacharya Manas (2000), “Telecom Sector in India: Vision 2020 Levy & Weitz, Tata McGraw-Hill Publishing Company Limited, 2006. Daft, Richard L. Organization Theory & Design. Thomson/ South-Western, 2007. Miller, Chris. SAP NetWeaver Magazine. 2006. Prentice Hall of India Private Limited, Marketing Management – Philip Kotler 2001. 67