MARKET ORIENTED
Kashima Edwards
Mar1011
Question
Your company president has decided to restructure the firm and become more market-oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. What key topics should you be sure to include in the speech?
Marketing orientation is a business model that focuses on delivering products designed according to customer desires, needs, and requirements, in addition to product functionality and production efficiency to drive the business forward. We want to produce products that support our business strategy while competing in a growing global and competitive market for our customer needs. With the idea of this company becoming more marketing oriented, we as a whole, need to be on the same path in terms of achieving and meeting goals. In order to have a better approach, we should do large marketing researches, consumer surveys, and focus groups with consumers to gain ideas to see what is working well in our market today. We want to have increased consumer retention or in other words, loyal customers. Moving forward with a marketing oriented company, we will be the listening ear to the consumer. We will be able to meet their needs and give them the attention they deserve. This will allow the consumers in trusting us with their future purchases and make it harder for other competitors to gather their attention. Another point that we need to expand on is building a stronger strategic relationship between our company and the consumers. We need to open the doorway for our consumers to be able to tell us what they value and what issues they are having so we can solve them. This strategy will help the consumers see our company in the light of a relationship rather than a vendor. Once the restructure of our firm is complete, we will be more customer-centered and focused on the mission to deliver superior service and products to our
Mar1011
Question
Your company president has decided to restructure the firm and become more market-oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. What key topics should you be sure to include in the speech?
Marketing orientation is a business model that focuses on delivering products designed according to customer desires, needs, and requirements, in addition to product functionality and production efficiency to drive the business forward. We want to produce products that support our business strategy while competing in a growing global and competitive market for our customer needs. With the idea of this company becoming more marketing oriented, we as a whole, need to be on the same path in terms of achieving and meeting goals. In order to have a better approach, we should do large marketing researches, consumer surveys, and focus groups with consumers to gain ideas to see what is working well in our market today. We want to have increased consumer retention or in other words, loyal customers. Moving forward with a marketing oriented company, we will be the listening ear to the consumer. We will be able to meet their needs and give them the attention they deserve. This will allow the consumers in trusting us with their future purchases and make it harder for other competitors to gather their attention. Another point that we need to expand on is building a stronger strategic relationship between our company and the consumers. We need to open the doorway for our consumers to be able to tell us what they value and what issues they are having so we can solve them. This strategy will help the consumers see our company in the light of a relationship rather than a vendor. Once the restructure of our firm is complete, we will be more customer-centered and focused on the mission to deliver superior service and products to our
References: Rathmann, P. (2013, October 4). SalesTechnik - 3 Major Benefits of Being a Market-Oriented Organization. Retrieved July 26, 2015. Source: Boundless. “Marketing Orientation.” Boundless Marketing. Boundless, 21 Jul. 2015. Retrieved 26 Jul. 2015 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/marketing-orientation-118-6857/