Markets, Bureaucracies, and Clans
William G. Ouchi (1980)
The text „Markets, Bureaucracies, and Clans “ written by William G. Ouchi in 1980 describes these three modes of control for forming an organization.
At first William G. Ouchi aks the question what an organization really is. He refers to different authors, who are answering this question. At first he refers to March and Simon’s (1958) who a taking the aspect in consideration, that an organization “will exist so long as it can offer its members inducements which exceed the contributions it asks of the”.
His second source, which he considers to be the most recent explanation for an organization is Blau and Scotts (1962): “a purposive aggregation of individuals who exert concerted effort towards a common and explicitly recognized goal”.
Furthermore he uses quotes of Coase (1937) and Williamson (1975) to picture the nature of organizations.
In the following Ouchi underlines transaction cost as solution to the problem of cooperation of economic aktivities. He describes the price mechanism in a market relationship where placing a value on each contribution is the most important aspect. Every party wants the deal to be equitable. This demand for equity brings on transaction cost. Transaction cost is any activity which leads to a satisfaction of both parties. The party who is delivering his goods and those party which receives the goods and pays for these goods.
Higher transaction cost is to be expected when it is difficult to determine the value of the goods or the service. This happens because of the lack of trust between the parties. When this is the case a third party is arranged to value the good whichever is demanded.
This same problem arises when a service is the objective of the exchange. In this case Ouchi names three mechanism to mediate this transactions: a market, a bureaucracy and clans. He argues that market and bureaucracies received the most attention, but clans