Market And Marketing Strategy
Market and marketing strategy
Industry background
The age categories that “Stamp’D” are targeting vary as nightclubs in Galway have different age restrictions. Most clubs in Galway are over 18’s but on weekends Halo is over 23’s this shows that our target market can range from 18 all the way to 30+. In Galway as it has two main colleges plus other small colleges we feel that the use for this app would be needed on all days of the week. Galway is also known very well around the country and world to have a very good nightlife and with many people coming from around the country and not knowing exactly where the ideal place for them to go we feel that this app could be a very good guide for those people having enjoyable night.
Our app if going to be put in use for the nightclubs of Galway to use so that on the night they will upload there stamp for the night so that their customers can get in at a cheaper price. This will be provided on the app and then shown at the door to receive a cheaper price. From research we carried out the stamps that are giving on a night out cause problems as they leave a mark on people’s hands. From the research we found that people would be obliged to purchase the app instead of getting a stamp mark on their hands. This service is already provided by PR’s on the top on Shop Street but we feel with the introduction of this app it will save money for the nightclubs each night. Our app will also give the nightclub the opportunity to provide information to the customer on certain night if they should starting queuing early and also indicator weather the club is full on busy night such as rag week and night where there is big DJ’s playing.
“Stamp’D” is tapping into the Galway nightlife market; we feel the market is growing as both colleges first year number are growing each year and with this we think that the use of this app will grow from year to year. With Galway’s five nightclubs and every night there’s different types of music played in
Industry background
The age categories that “Stamp’D” are targeting vary as nightclubs in Galway have different age restrictions. Most clubs in Galway are over 18’s but on weekends Halo is over 23’s this shows that our target market can range from 18 all the way to 30+. In Galway as it has two main colleges plus other small colleges we feel that the use for this app would be needed on all days of the week. Galway is also known very well around the country and world to have a very good nightlife and with many people coming from around the country and not knowing exactly where the ideal place for them to go we feel that this app could be a very good guide for those people having enjoyable night.
Our app if going to be put in use for the nightclubs of Galway to use so that on the night they will upload there stamp for the night so that their customers can get in at a cheaper price. This will be provided on the app and then shown at the door to receive a cheaper price. From research we carried out the stamps that are giving on a night out cause problems as they leave a mark on people’s hands. From the research we found that people would be obliged to purchase the app instead of getting a stamp mark on their hands. This service is already provided by PR’s on the top on Shop Street but we feel with the introduction of this app it will save money for the nightclubs each night. Our app will also give the nightclub the opportunity to provide information to the customer on certain night if they should starting queuing early and also indicator weather the club is full on busy night such as rag week and night where there is big DJ’s playing.
“Stamp’D” is tapping into the Galway nightlife market; we feel the market is growing as both colleges first year number are growing each year and with this we think that the use of this app will grow from year to year. With Galway’s five nightclubs and every night there’s different types of music played in