Mark Granovetter The Strength Of Weak Ties Summary
In “The Strength of Weak Ties”, Mark Granovetter studied one-hundred professional, technical, and managerial workers living in a Boston suburb who had recently changed jobs. Out of these one-hundred people, fifty-four of these workers found their new jobs through a personal contact. The strength of workers’ ties to their named contacts was measured by how often these individuals socialized and came in contact with one another. According to Granovetter, a strong tie relationship is a relationship where the two individuals see each other at least once a week. A weak tie is a relationship where the individuals see each other once a year, even if proclaimed to best friends.
Relationships can be measured within this theory through social media.
Relationships can be measured within this theory through social media.