Marias Dance Studio Case Study 1 
Coursework Header Sheet
214339-108
Course
Coursework
Tutor
MARK1193: Financial Aspects of Marketing
Individual Report
C Taylor
Course School/Level
Assessment Weight
Submission Deadline
BU/UG
70.00%
31/03/2014
Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.
000806512
Oluwatosin Callisto
Tutor's comments
Grade
For Office Use Only__________
Awarded___________
Moderation required: yes/no Tutor______________________
1
Final Grade_________
Date _______________
2
MARIAS DANCE STUDIO PROPOSAL
3
Table of Contents
Page No.
Executive summary...............................................................................4
Business environment analysis...............................................................5
Industry analysis............................................................5
Customer analysis................................................................5
Swot analysis......................................................... 6
Pestle analysis............................................................... 7
Competitor analysis .........................................................7
Proposal ..................................................................8
Marketing Plan ...............................................................................8-9
Financial Plan.......................................................................................10
Forecast assumptions…………………………………………………10
Profit and loss account…………………………………………11
Cash flow statement……………………………………………11
Balance sheet…………………………………………………..12
Conclusion………………………………………………………….13
References……………………………………………………………….14
4
Executive summary
Marias dance studio is located in the heart of Norwich close
214339-108
Course
Coursework
Tutor
MARK1193: Financial Aspects of Marketing
Individual Report
C Taylor
Course School/Level
Assessment Weight
Submission Deadline
BU/UG
70.00%
31/03/2014
Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.
000806512
Oluwatosin Callisto
Tutor's comments
Grade
For Office Use Only__________
Awarded___________
Moderation required: yes/no Tutor______________________
1
Final Grade_________
Date _______________
2
MARIAS DANCE STUDIO PROPOSAL
3
Table of Contents
Page No.
Executive summary...............................................................................4
Business environment analysis...............................................................5
Industry analysis............................................................5
Customer analysis................................................................5
Swot analysis......................................................... 6
Pestle analysis............................................................... 7
Competitor analysis .........................................................7
Proposal ..................................................................8
Marketing Plan ...............................................................................8-9
Financial Plan.......................................................................................10
Forecast assumptions…………………………………………………10
Profit and loss account…………………………………………11
Cash flow statement……………………………………………11
Balance sheet…………………………………………………..12
Conclusion………………………………………………………….13
References……………………………………………………………….14
4
Executive summary
Marias dance studio is located in the heart of Norwich close