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MAR205

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MAR205
PREPARED FOR: Dr. Lycourgos Hadjiphanis
Course: MAR
Domestica Ltd, is a company established and commenced operations in 1957 by its founder and acting Managing Director, Demetri N. Hadjioannou. In early stages, the Trading Company concentrated on imports and the subsequent wholesaling and distribution of Domestic Appliances & Consumer Electronics.
The particular firm, pioneered in its field with an aggressive marketing and strong dealer distribution network, covering the entire island, which emerged the way for its future expansion and achievement status As one of the first ‘registered’ Companies in Cyprus, the registration number 40, was given to Domestica Ltd by the Republic of Cyprus. Domestica went through tough chronic periods such as the war and economical upsets but it managed to overcome these difficulties and flourished to become a strong and successful company.
Currently, the Commercial side of the Company has expanded drastically in size as well as in representing products and brands that cover more of the market’s vertical price structure, always focusing on high product quality and reliability. Moreover, it has further improved on fast and reliable Customer Services and satisfaction as well as on innovative and promotional marketing practices and relations. Recent changes in systems operations and distribution have propelled its way in its field, as one of the most effective importing, retailing support and wholesaling distribution firms locally in the Appliances field. It represents one of the best and more competitive ranges of quality appliances in Cyprus.
Domestica provides products and services that meet the requirements and business needs of of wholesale and retail customers. The dedicated employees, empowered and accountable for decisions at the local level, work side-by-side with the customers every day in the stores and markets where the products are sold.
The company demonstrates their appreciation

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