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Managing strategic change

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Managing strategic change
Table of contents: Task Contents1 Understand the background to 1.1 discuss models of strategic changeorganisational strategic change 1.2 evaluate the relevance of models of strategic change to organisations in the current economy 1.3 assess the value of using strategic intervention techniques in organisations2 Understand issues relating to 2.1 examine the need for strategic change instrategic change in an an organisationorganisation 2.2 assess the factors that are driving the need for strategic change in an organisation 2.3 assess the resource implications of the organisation not responding to strategic change3 Be able to lead stakeholders in 3.1 develop systems to involve stakeholdersdeveloping a strategy for change in the planning of change 3.2 develop a change management strategy with stakeholders 3.3 evaluate the systems used to involve stakeholders in the planning of change 3.4 create a strategy for managing resistance to change4 Be able to plan to implement 4.1 develop appropriate models for changemodels for ensuring ongoingchange 4.2 plan to implement a model for change 4.3 develop appropriate measures to monitor progress
IntroductionStrategic marketing deals with the big picture marketing planning. It analyzes how acompany can best satisfy its customers and make a profit at it. Strategic marketing planning isdirected from the top of the company and is extremely important in any for-profitorganization. Several key principles govern strategic marketing.Understand the Marketplace and Consumer A company must identify the sources of demand for its products and closely analyze thecompetitive landscape in which it wants the consumer to prefer its products over those ofcompetitors.The company must divide potential customers into segments and find ways to best satisfythem. Each segment may require a distinct marketing mix.Deliver ValueWhile satisfying individual consumer segments and gaining market share is important, thecompany must add value to be successful in
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