Managing Information Systems
Table of Contents
1.0 INTRODUCTION 3
2.0 OVERVIEW OF ORGANIZATION… 3 2.1 Organization background 3 2.2 Organization Missions and Objectives 4 2.3 Organization Business Strategies and Success factors 5 2.3.1 AirAsia’s Business Strategy 5 2.3.2 AirAsia Success factors 6 2.5 Analysis on AirAsia Porter 's Five Forces Model 8 2.5.1 Bargaining Power of Supplier 8 2.5.2 Bargaining Power of Buyer 8 2.5.3 Threats of Substitutes 9 2.5.4 Threats of New Entrants 9 2.5.4 Rivalry Intensity 9
2.6 Problem Statement 9
3.0 ANALYSIS AND IDENTIFICATION OF AIRASIA’S IS STRATEGIES 11 3.1 Yield Management System 12 3.2 Enterprise Resource Planning System 13 3.3 Advanced Planning and Scheduling System 14 3.4 Electronic Flight Bag System 15 3.5 Customer Relationship Management System 17 3.6 AirAsia Vista Gadgets 18
4.0 ANALYSIS OF BUSINESS PROCESSES AND THE IS SYSTEMS IMPLEMENTED IN AIRASIA 20 4.1 Booking 20 4.1.1 Travel Agency booking 20 4.1.2 Online booking 21 4.1.3 Mobile reservation 23 4.2 Transactions 24 4.2.1 FXmicropay Pricing E-platform System 25
5.0 IMPACT ON THE USAGE OF IT/IS BY AIRASIA 27
6.0 CONCLUSION 29
7.0 REFERENCES 30
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1.0 INTRODUCTION
Nowadays, the use of information technology plays a vital role for businesses to compete and be successful between rivals. According to Laudon and Laudon (2010), almost the all firms and organizations use information technology to survive; they invest in information technology and systems because these investments will return a lot of advantages, such as; high increase in productivity and revenue, decrease in costs and losses. Information systems provide information for managers which help them to make better decisions and improve operations. This assignment will look at the largest low cost carriers in Asia Pacific region – AirAsia Berhad, which is known as AirAsia. This work will be analysed how
1.0 INTRODUCTION 3
2.0 OVERVIEW OF ORGANIZATION… 3 2.1 Organization background 3 2.2 Organization Missions and Objectives 4 2.3 Organization Business Strategies and Success factors 5 2.3.1 AirAsia’s Business Strategy 5 2.3.2 AirAsia Success factors 6 2.5 Analysis on AirAsia Porter 's Five Forces Model 8 2.5.1 Bargaining Power of Supplier 8 2.5.2 Bargaining Power of Buyer 8 2.5.3 Threats of Substitutes 9 2.5.4 Threats of New Entrants 9 2.5.4 Rivalry Intensity 9
2.6 Problem Statement 9
3.0 ANALYSIS AND IDENTIFICATION OF AIRASIA’S IS STRATEGIES 11 3.1 Yield Management System 12 3.2 Enterprise Resource Planning System 13 3.3 Advanced Planning and Scheduling System 14 3.4 Electronic Flight Bag System 15 3.5 Customer Relationship Management System 17 3.6 AirAsia Vista Gadgets 18
4.0 ANALYSIS OF BUSINESS PROCESSES AND THE IS SYSTEMS IMPLEMENTED IN AIRASIA 20 4.1 Booking 20 4.1.1 Travel Agency booking 20 4.1.2 Online booking 21 4.1.3 Mobile reservation 23 4.2 Transactions 24 4.2.1 FXmicropay Pricing E-platform System 25
5.0 IMPACT ON THE USAGE OF IT/IS BY AIRASIA 27
6.0 CONCLUSION 29
7.0 REFERENCES 30
[pic]
1.0 INTRODUCTION
Nowadays, the use of information technology plays a vital role for businesses to compete and be successful between rivals. According to Laudon and Laudon (2010), almost the all firms and organizations use information technology to survive; they invest in information technology and systems because these investments will return a lot of advantages, such as; high increase in productivity and revenue, decrease in costs and losses. Information systems provide information for managers which help them to make better decisions and improve operations. This assignment will look at the largest low cost carriers in Asia Pacific region – AirAsia Berhad, which is known as AirAsia. This work will be analysed how
References: 2) AirAsia Annual Report, (2008), Available from URL:http://www.airasia.com/iwov-resources/my/common/pdf/AirAsia/IR/AA%20Corporate%202008.pdf. 3) AirAsia Annual Report, (2009), Available from URL:http://www.airasia.com/iwov-resources/my/common/pdf/AirAsia/IR/AirAsia_AR09.pdf. 4) AirAsia website, “Ask AirAsia”, Available from: http://www.AirAsia.com/ask/ 5) Amadeus Press, (2009), “Amadeus boosts AirAsia’s global expansion” Available from: URL: http://www.amadeus.com/us/x167793.html 8) Asean Affairs, (2010), “AirAsia to unveil state-of-the-art booking system”, Available from: URL:http://www.aseanaffairs.com/press_releases/AirAsia_to_unveil_state_of_art_booking_system 9) Asia Pacific Aviation 14) Eptica Self Service System Flyer. (2011), Available from: URL: http://www.eptica.com/IMG/pdf/ESS_Factsheet.pdf 15) Flight Focus corporate website, URL:http://www.flightfocus.net 19) Khalid A., (2007), “ 'Gadget ' to track AirAsia deals”, The Sun newspaper, Available online, from: URL: http://thestar.com.my/news/story.asp?file=/2007/2/2/nation/16747753&sec=nation 20) Kho C, Aruan S.H., C 21) Laudon K.C., Laudon J.P., (2010) Management Information Systems, Managing the digital firm, (11th Edition), New Jearsey, Pearson Prentice Hall. 24) Mobile Travel Technologies corporate website, Available from: URL:http://mttnow.com/ Msnbc Digital Network, (2011), “Eptica Enables AirAsia to Reach New Heights for Social Customer Service” 26) Navitaire corporate website, Available from: URL:http://www.navitaire.com/ 27) Navitaire Product Brochure, (2010), Available from: URL: http://www.navitaire.com/res_and_dist/download_new_skies.htm The Star Online, (2010), “AirAsia to offer multi-currency e-ticketing system”, Available from: 31) URL:http://biz.thestar.com.my/news/story.asp?file=/2010/5/13/business/6250785&sec=business