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Student number: 323
1.0 Introduction
Apple Inc. Is an American Multinational Corporation which specialises in the manufacturing, designing and selling of Electronics/Software/ IT services and etc. It is an established company which was founded in 1976. Since then it has grown to be a successful leading company in its industry.
2.0 S.W.O.T Analysis
Strengths
-One of the current leading innovator in Mobile phones. (Following the success of it iPhone series)
-Brand reputation ( Apple’s branding is known worldwide)
-Strong financial performance
“the Company posted quarterly revenue of $36.0 billion and quarterly net profit of $8.2 billion, or $8.67 per diluted share Gross margin was 40.0 percent” (http://www.apple.com/pr/library/2012/10/25Apple-Reports-Fourth-Quarter-Results.html)
-Strong Customer Loyalty base
Weaknesses
-Incompatibility of software ( Apple uses an independent Operating system that does not allow cross interaction with other Operating systems)
-Change in management ( Following the recent passing of former CEO Steve Jobs, Apple’s new CEO is Tim Cook)
- Decreasing market share “Apple Inc’s iPhone saw its share of the global smartphone market decline in the January-March quarter, as its shipment grew at the lowest rate in its history, research firm Strategy Analytics said in its quarterly industry report.
Apple's market share fell to 18% from 23% in the same period a year earlier” (http://online.wsj.com/news/articles/SB10001424127887324474004578445712299078452)
Opportunities
-Increasing growth of Smartphone and tablet markets (There is a high demand for tablets and Smartphones globally, as they are a convenience for people’s hectic lifestyles)
-Large demand for Apple’s iPad mini and iPhone 5S (The high demand of both of this products will help increase Apple’s market share)
Threats
-Strong competition from Android OS (The Android Operating system is a direct competitor for iOS and its growth will prevent more customers from using the iOS)
- Constant need to upgrade and innovate for new products (To meet the demands of consumers as well as to have a competitive edge over their competitors, Apple is pressured to come up with better products faster and faster)
-Increasing pay for Foxconn employees (Foxconn is the main manufacturer of Apple products and and increase in their pay will mean an increase in cost for Apple)
“However, Foxconn will have to adapt its operations, as its business in China has been hit by worker suicides, industrial accidents and riots. With its iPhones and iPads mainly put together by humans, the company has been forced to raise pay levels three times since 2010.” http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/9665934/Apple-iPad-manufacturer-Foxconn-plans-US-factories.html
3.0 Planning
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