Management of Marketing Channels Assignment
Management Development Institute of Singapore in Tashkent
Faculty of Business Marketing
Management of Marketing Channels Assignment
Name: Gafurov Nodirbek Batch#: B0900377
Table of Contents Executive Summary 3 Introduction 4 The Role of Supply Chain Management 5 Flextronics Logistics Management 7 Reverse Logistics 9 Flextronics in Channel Management 10 References: 12
Executive Summary
This assignment demonstrates the most key business areas of the given, Flextronics International Ltd. It analyzes the core businesses of the company as logistics and supply chain that is subjective for the development and business achievement of the company. All findings of the company examples are gained during whole study from a range of reliable sources; such as websites, textbooks, audio materials, and other consistent newspapers.
Introduction
The core purpose of this statement is to draw and to discuss the role of supply chain management is playing today and how the company has capitalized it and use of Flextronics’s technology to place its self in logistics management. Also it includes a justification of Flextronics use of reverse logistics and its relation to marketing channel and last of all personal view of Flextronics’s role in Channel Management.
The report will be organized as follows:
Section 1: The role of Supply Chain Management
Section 2: Flextronics’ Logistic Management
Section 3: Reverse Logistics
Section 4: Flextronics in Channel Management
The Role of Supply Chain Management
Business today is in a large-scale environment. This environment forces corporations, regardless of position or key market base, to judge the rest of the world in their competitive tactic analysis. Organization cannot separate them from or skip outside factors such as economic trends, competitive situations or technology innovation in other countries, if some of their competitors are rivals or are located in those countries. Companies are
Faculty of Business Marketing
Management of Marketing Channels Assignment
Name: Gafurov Nodirbek Batch#: B0900377
Table of Contents Executive Summary 3 Introduction 4 The Role of Supply Chain Management 5 Flextronics Logistics Management 7 Reverse Logistics 9 Flextronics in Channel Management 10 References: 12
Executive Summary
This assignment demonstrates the most key business areas of the given, Flextronics International Ltd. It analyzes the core businesses of the company as logistics and supply chain that is subjective for the development and business achievement of the company. All findings of the company examples are gained during whole study from a range of reliable sources; such as websites, textbooks, audio materials, and other consistent newspapers.
Introduction
The core purpose of this statement is to draw and to discuss the role of supply chain management is playing today and how the company has capitalized it and use of Flextronics’s technology to place its self in logistics management. Also it includes a justification of Flextronics use of reverse logistics and its relation to marketing channel and last of all personal view of Flextronics’s role in Channel Management.
The report will be organized as follows:
Section 1: The role of Supply Chain Management
Section 2: Flextronics’ Logistic Management
Section 3: Reverse Logistics
Section 4: Flextronics in Channel Management
The Role of Supply Chain Management
Business today is in a large-scale environment. This environment forces corporations, regardless of position or key market base, to judge the rest of the world in their competitive tactic analysis. Organization cannot separate them from or skip outside factors such as economic trends, competitive situations or technology innovation in other countries, if some of their competitors are rivals or are located in those countries. Companies are
References: Barry, J. Girard, G. & Perras, C. (1993), Logistics planning shifts into reverse. Journal of European Business, Vol. 5, No 1, pp. 34–38. Business Dictionary (2012) Definition-What is logistics management? And its role in the business Available at: http://www.businessdictionary.com/definition/logistics-management.html#ixzz2Ar3FkYOr [Accessed on: 1st November, 2012] Flextronics (2010-2011) Corporate Social and Environmental Responsibility Program Sustainability Report: Flextronics Supplier CSER Program Overview pp.64-68 Hawks, Karen. VP Supply Chain Practice, Navesink.(2006) Reverse Logistics Magazine Available at: http://www.rlmagazine.com/edition01p12.php [Accessed on: 17th October, 2012] Melissen F.W. & A.J. de Ron (1999), Defining recovery practices – definitions and terminology, International Journal on Environmentally Conscious Manufacturing and Design 8(2):1-18. Search manufacturing (2010) Definition –All Business Logistic Management; Flextronics Logistic Management Available at: http://searchmanufacturingerp.techtarget.com/definition/logistics-management [Accessed on: 2nd November, 2012] USAFRA (2012) The Supply Chain Management: the core idea of SRM Available at: http://www.usafranonline.com/online-sertificates/supply-chain-management.aspx [Accessed on: 29th October, 2012]