Management Chapter
Chapter 19
Creativity and innovation
Defining Creativity:
Creativity is the ability to generate original ideas or new perspectives on existing ideas. Overall, an idea must have a desirable impact on how organizational goals are accomplished. That is , an idea must be evaluated for positive impact on critical organizational factors like productivity, communication, coordination, or product quality.
Importance of Creativity in The organization:
Creativity involves seeing issues from different angles and breaking away from old rules and norms and bind us to traditional methods of accomplishing tasks. Creativity allows us to be different and helps us find new answers and solutions to problems, both old and new. Because creativity is the source of new ideas on how to meet such challenges, managers should view creativity as vita element for ensuring organizational success.
Creativity in Individuals:
Within each individual. Creativity is a function of threes components. These components are:
1. Expertise 2. Creative thinking skills. 3. motivation
1. Expertise: is everything an individual knows and can do in the broad domain of his or her work. This knowledge pertains to work-related techniques and procedures as well as thorough understanding of overall work circumstances.
2. Creative Thinking Skills: is the capacity to put existing idea together in new combinations. Overall, creative thinking determines how flexible and imaginatively individuals approach problems.
3. Motivation: refers to an individual’s need or passion to be creative. If an individual feels a need to be creative, that individual is more likely to do so.
Expertise and creative thinking are the individual’s raw material for being creative, but motivation determines whether or not an individual will actual e creative.
Increasing Creativity in Organization:
Creativity is a critical ingredient for meeting challenges in organization of all types.
Creativity and innovation
Defining Creativity:
Creativity is the ability to generate original ideas or new perspectives on existing ideas. Overall, an idea must have a desirable impact on how organizational goals are accomplished. That is , an idea must be evaluated for positive impact on critical organizational factors like productivity, communication, coordination, or product quality.
Importance of Creativity in The organization:
Creativity involves seeing issues from different angles and breaking away from old rules and norms and bind us to traditional methods of accomplishing tasks. Creativity allows us to be different and helps us find new answers and solutions to problems, both old and new. Because creativity is the source of new ideas on how to meet such challenges, managers should view creativity as vita element for ensuring organizational success.
Creativity in Individuals:
Within each individual. Creativity is a function of threes components. These components are:
1. Expertise 2. Creative thinking skills. 3. motivation
1. Expertise: is everything an individual knows and can do in the broad domain of his or her work. This knowledge pertains to work-related techniques and procedures as well as thorough understanding of overall work circumstances.
2. Creative Thinking Skills: is the capacity to put existing idea together in new combinations. Overall, creative thinking determines how flexible and imaginatively individuals approach problems.
3. Motivation: refers to an individual’s need or passion to be creative. If an individual feels a need to be creative, that individual is more likely to do so.
Expertise and creative thinking are the individual’s raw material for being creative, but motivation determines whether or not an individual will actual e creative.
Increasing Creativity in Organization:
Creativity is a critical ingredient for meeting challenges in organization of all types.