Management Assignment
Content 1. Introduction 1.1) About Herbalife 1.2) Mission of Herbalife 1.3) Herbalife Way 1. Macro Environmental Factors 2.4) Political/Legal Forces 2.5) Economic Condition 2.6) Social/Cultural Environment 2.7) Technology Changes 2. Micro Environmental Factors 3.8) Customer 3.9) Intensity of rivalry among competitor 3. Four Management Functions that affects the economy 4.10) Planning 4.11) Organizing 4.12) Leading 4.13) Controlling 4. Conclusion 5. Recommendation
1. Introduction 1.1) About Herbalife
Herbalife is a global nutrition, weight management and skin care company. It runs the business in 84 countries (As July 2011) and distributes the products by approx. 2.7 million independent distributors. Herbalife recorded 5.4 billion USD in retail sales in 2011 that surpassing Mark Hughes’s (founder of Herbalife) vision of 5 billion USD. This company was founded by Mark Hughes in July 1980. (cited from Herbalife History)
1.2) Mission of Herbalife
To change people’s lifestyles by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world. (cited from Herbalife Mission)
1.3) Herbalife Way
Herbalife penetrates the market by sponsoring world-class athletes, teams, events around the global such as Lionel Messi, FC Barcelona soccer clubs, 2011 World Football Challenge and champions in more than 15 other sports. (Cited from Herbalife Sponsorship)
Herbalife adopted multi-level marketing to distribute their products from independent distributors.
2. Macro Environmental Factors
There are many environmental factors that affect the business. Among these factors, we can categorize into two segment- internal and external factors or micro and macro environmental factors. In external or macro environmental factors, following are contains: political/legal forces of the
1. Introduction 1.1) About Herbalife
Herbalife is a global nutrition, weight management and skin care company. It runs the business in 84 countries (As July 2011) and distributes the products by approx. 2.7 million independent distributors. Herbalife recorded 5.4 billion USD in retail sales in 2011 that surpassing Mark Hughes’s (founder of Herbalife) vision of 5 billion USD. This company was founded by Mark Hughes in July 1980. (cited from Herbalife History)
1.2) Mission of Herbalife
To change people’s lifestyles by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world. (cited from Herbalife Mission)
1.3) Herbalife Way
Herbalife penetrates the market by sponsoring world-class athletes, teams, events around the global such as Lionel Messi, FC Barcelona soccer clubs, 2011 World Football Challenge and champions in more than 15 other sports. (Cited from Herbalife Sponsorship)
Herbalife adopted multi-level marketing to distribute their products from independent distributors.
2. Macro Environmental Factors
There are many environmental factors that affect the business. Among these factors, we can categorize into two segment- internal and external factors or micro and macro environmental factors. In external or macro environmental factors, following are contains: political/legal forces of the