Gladwell begins the story off by laying a little background to Jobs’ success story. It all began when Jobs took a visit to a research factory up the road called XEROX PARC and while he was there on a business trip to sell the company, Jobs was fascinated with the technology he saw when a small cursor was being moved across the screen with the aid of a “mouse”. Jobs then asked why they weren’t using this technology; something of this magnitude was revolutionary. Jobs excitedly leave, go back to his workshop and gather his team of engineers to work on the product immediately and after working and developing the product all together, the rest is history.
In the essay jobs comes in the Xerox workshop to make a business transaction and finds something completely different. He becomes amazed with the technology he finds and he then takes the idea and builds upon it and becomes famous and successful. Now the question is, was jobs in the wrong for stealing Xerox’s idea? Jobs come in and see’s something that another company is working on and he takes the idea for himself. In a lot of cases that would be intellectual theft, or is it? Xerox had the mouse idea and they weren’t really doing anything with it and they just had the software laying around, so jobs did take the idea from Xerox but they weren’t doing anything with it. In a way