Preview

Malaysia Airline System Berhad Company Profile

Powerful Essays
Open Document
Open Document
6215 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Malaysia Airline System Berhad Company Profile
COMPANY PROFILE 1. Company’s Background Malaysia Airlines began in 1947 as Malayan Airways. However, it was renamed Malaysian Airways following the creation of the Federation of Malaysia in 1963. The company is publicly called Malaysia Airlines System. While MAS has grown to become Southeast Asia’s largest airlines, it also becomes one of the world’s premier international carriers. The MAS headquarters building in downtown Kuala Lumpur has been sold. Nevertheless, the new corporate headquarters is now at Sultan Abdul Aziz Shah Airport in Subang. Malaysia Airlines is listed on the stock exchange of Bursa Malaysia under the name Malaysian Airline System Berhad. MAS had been suffered high losses over the years because of the fuel price increases and poor management. Malaysia’s government overhauled the operations of the airline. Under Idris Jala who was appointed as the new CEO in 1 December 2005 leadership, Malaysia Airlines unveiled its Business Turnaround Plan (BTP) in February 2006 which highlighted low yield, and an inefficient network and low productivity. (Refer to Appendix II)

2. Corporate Objective To produce a strategic, timely creative campaign targeting TIME’s readership of international travelers for Malaysian Airlines. (Refer to Appendix II)

3. Corporate Mission To provide air travel and transport service that rank among the best in terms of safety, comfort and punctuality. (Refer to Appendix II)

4. Corporate Vision An airline uniquely renowned for its personal touch, warmth and efficiency. (Refer to Appendix II)

5. Corporate Logo [pic] This logo designed by Mara Institute of Technology later known as Mara University of Technology was introduced on 15 October 1987, retaining the essence of the moon kite, with a sheared swept-back look for a more aerodynamic posture. The red and blue divides equally in the mid-spine to connote equilibrium. (Refer to Appendix II)

6.

You May Also Find These Documents Helpful

  • Powerful Essays

    Porter Airline Case Study

    • 1332 Words
    • 6 Pages

    to be consumer’s first choice airline. With its exceptional customer service already an advantage, in…

    • 1332 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    We pride ourselves in the service offerings and the ease of the initial purchase of the customers selected product. Airways makes it easy for our customers to learn about our transportation service offerings. To serve the modern online culture of today, we have a state of the art website that allows our customers to look at the flight options, the service level options (coach, business class, first class) and the prices. From here, the customer can purchase the ticket directly through the website. We…

    • 681 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The U.S. Airline Industry

    • 1205 Words
    • 4 Pages

    Locations that an airline services – The servicing of particular markets is essential in the nature of the airline industry. Airlines need to offer routes between markets that are desired by customers.…

    • 1205 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Value Chain

    • 481 Words
    • 2 Pages

    ������ Strong reputation for being an airline where bookings are made via the phone or Internet.…

    • 481 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    virgin atlantic csr report

    • 3886 Words
    • 16 Pages

    To grow a profitable airline, where people love to fly and where people love to work.…

    • 3886 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Fryer Airlines Essay

    • 1030 Words
    • 5 Pages

    Airlines are known primarily for the service they provide – flying. Airlines must distinguish the qualities of their service from each other to succeed.…

    • 1030 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Strategy – It is the step by step plan of the company on how to achieve the vision. It looks inside the organization and outward at the competition and at the environment and business climate.…

    • 848 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    With the various methods of travel nowadays, traveling by air is by far the most convenient and enjoyable method (Irony). The hours spent in the airport, waiting to get on board, are totally worth the gourmet plane food, the lazy-boy quality seats, and the spacious setting (Alliteration).…

    • 1251 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Aviation Faa

    • 12128 Words
    • 49 Pages

    The department is responsible for securing airport land, survey and maintenance of the established boundaries it also handles drawing up land use plans and other associated land matters. It provides water in all the airports for domestic use and fighting.…

    • 12128 Words
    • 49 Pages
    Powerful Essays
  • Satisfactory Essays

    Southwest Airline

    • 1123 Words
    • 5 Pages

    • • • • • • • • • Hire great people and treat them like family Care for the customers warmly Keep fares and operating cost lower than competitor Prepared for bad times with strong financial strategy Be the best place to work Be the safest and more efficient airline Offer customers a convenient flight schedule Give the best over all travel…

    • 1123 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Airblue is a private Pakistani airline based at Jinnah International Airport Karachi. It started its operations on May 24, 2004. It was the first private carrier of Pakistan to operate the Airbus A320 when it initially started. Airblue has been expanding rapidly despite experiencing competition from the other three airline operators in Pakistan. The airline mainly flies on domestic routes plus internationally to Dubai International Airport and also has plans to fly to the Gulf, UK, and USA.…

    • 2141 Words
    • 9 Pages
    Good Essays
  • Good Essays

    MAS Assignment

    • 2060 Words
    • 9 Pages

    The Malaysia Airline System (MAS) reported a loss of over RM1.3 billion for the Financial Year 2005. It was unacceptable to many parties such as the stakeholders and the government especially the announcement was made at the same time as some of MAS regional competitors reported strong profits in the same year. The airlines was expected to cut up to 5,000 jobs and spend a maximum of 850 million ringgit (US$236 million) in compensation packages as part its plan to return to profitability, making it one of the country 's biggest corporate retrenchment exercise.…

    • 2060 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Malaysian Airlines

    • 2631 Words
    • 11 Pages

    Malaysia Airline System (MAS) is one of the Government Linked Companies in Malaysia. For the past three years, MAS has been undergone dramatic changes that turnaround the position of the company inside the competitive and ever challenging airline industry. From its lowest and disastrous experience in 2005 to achieving success within 2 years as well as bracing the impact of global economic crisis in past two years. The purpose of this report is to analyze MAS key competitive position and its strategic decision effectiveness and give recommendation in order for MAS to sustain its competitive position.…

    • 2631 Words
    • 11 Pages
    Better Essays
  • Best Essays

    Malaysia Airlines Services or MAS is Malaysia national air transport service provider. Starting off in 1947, a small air service with just one twin engine Air Consul and now has become an award-winning airline with a fleet of more than 100 aircraft and servicing more than 100 different destinations.…

    • 3264 Words
    • 14 Pages
    Best Essays
  • Better Essays

    Abstract to Tata Motors

    • 1203 Words
    • 5 Pages

    To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.…

    • 1203 Words
    • 5 Pages
    Better Essays