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MALACURA THEORY ESSAY 3 SOCIAL NETWORKING USE

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MALACURA THEORY ESSAY 3 SOCIAL NETWORKING USE
Reasons of Social Networking Use: A Uses & Gratifications and Media Dependency Theory Approach
Remaflor D. Malacura
Polytechnic University of the Philippines

ABSTRACT Social Networking Sites such as Facebook, Twitter, and Instagram are very “in” to people especially teenagers nowadays. Social networking sites are web services that allow users to create profile and build relationships with other users of the same site. Due to the popularity of these sites, many questions are raised and one of it is “why do people use social networking sites?” This essay aims to answer such question by determining the reasons and motives of social networking use of individuals. Document Analysis approach was used in this essay. Various journal articles and theses were collected to support and analyze data needed in this essay. The Uses and Gratifications Theory and Media Dependency Theory were applied to support the results of this study. Results showed that users use these sites mainly to share information, build and maintain relationships, and for entertainment.

Ang mga social networking site tulad ng Facebook, Twitter, at Instagram ay sobrang patok sa mga tao lalo na sa kabataan ngayon. Ang mga site na ito ay “web service” na nagbibigay ng kakayahan sa mga manggagamit na gumawa ng sariling propayl at makisalamuha sa ibang miyembro ng isang espisipikong site. Ang sanaysay na ito ay may layong alamin kung ano ano ang mga dahilan at motibo kung bakit gumagamit at tinatangkilik ng marami ang mga social networking site. Document Analysis ang ginamit na pamamaraan sa pangangalap ng mga impormasyon. Inapply din ang mga teoryang Uses and Gratifications at media Dependency upang masuportahan ang resulta ng pag aanalisa. Lumabas sa mga resulta na ang pinaka rason kung bakit ginagamit ang mga site na ito ay upang magbahagi ng impormasyon, bumuo ng relasyon, at pang libangan.
Keywords: Social networking sites, Uses and Gratifications Theory, Media Dependency Theory,
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