Magic Of The Mall Analysis
In “The ‘Magic of the Mall’: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment”, Jon Goss explains the motives of the modern mall. With shopping being America’s second most loved activity, developers have found that there are large amounts of profit to be made from shopping malls. Developers build malls in hopes that a good mix of tenants will arrive, that they will keep a certain middle to upper class demographic in the mall, and that they will keep high-quality, non-thrift stores out of their mall. The insides of shopping malls are built to emulate old-style markets with lampposts, fountains, social/leisure areas, and shrubbery. Some malls allow civic spaces within them including post offices, police