Maggi Strategy
Maggie Growth Strategies - Presentation Transcript 1. Maggi takes the health route Submitted to:- Ms. Mamta Rampal Program Manager, ISMC. TAT-6 2. Nestle around the Globe * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion product every day. * Nestle put the nutrition as the core of their business, Nestle main focus is on health and wellness. The main consideration of Nestle is Good Food, Good Life to all consumer. 3. Core of Nestle Business * Good Food, Good Life * Food and beverages plays a important role in people’s life- not only because of enjoyment and social pleasure of eating together, but more in more terms of personal health and nutrition. * Nestle is committed to provide their customer, consistent quality, safety as well as value for money and convenience. * Great taste is the fundamental of their products and consumer appreciation of good food. * Priority on nutrition, health and wellness. 4. Objective of Nestle * Good to know * Factual information on nutrition content * Good to remember * Tips for healthy lifestyle, cooking and diet * Good to talk * Consumers call to their consumer services teams or log on to their website. 5. Maggi in India * Maggi noodles is a brand of instant noodles made by Nestle. * It was founded by the Maggi family in Switzerland in the 19th century. * Maggi is the iconic brand of Nestle. * Maggi has been Nestle’s flagship culinary brand not only in India, but globally as well. 6. Maggi in India * Maggi in India is best known for its flagship product of instant noodles with its various desi sub-segments such as the traditional dal atta , veg atta and rice noodles along with their various variants, Curry, Masala, Tomato, Chicken in the traditional