Magarpatta Case
* MAGARPATTA CITY CASE ANALYSIS * Presented By * Sutapa Mishra * Section D * 12FN-141 * 1.Real Estate Market Segmentation in India * 2.Prioritization of Segments for Magarpatta in terms of Potential * Clean and Sustainable Environment * Good Living Standards * Revenue Standardization * Modern Educational System * Reliable Security * Clean and Sustainable Environment * Large Gardens (120 acres of land) * A single 25 acre circular garden in city center * 25000 trees spread over 25 lakh square feet of lawns * Rain water harvesting by 8 natural wells, 515 recharging bores and over 1.25 acres of artificial lakes * Waste water recycled (capacity of 5 million litres a day) * Air insulation inside glass facades used in buildings * Solar Panels to heat water that saved 1.69 crores of electrical units (saved 15,498 tons of carbon emission) * Build using fly ash brick saving 130,000 tons of Co2 emission * It had its own nursery of plants * Good Living Standards * Apartments opened into a central space as traditional neighborhood * Had gym, swimming pool, tennis courts, jogging and cycling tracks, yoga and meditation centres and amphitheatre * Seasons Mall * Noble Hostipal * Revenue Standardization * Cybercity with ample employment opportunities (60,000 employments) * Revenue generation though lease of buildings given to companies * SEZ covering area of 11.98 hectares * Megacenter and Pentagon were other large commercial centers * Modern Educational System * “The Magarpatta City public School” * ICSE Board * Pre-primary to High School * 1200 Students * Walking Distance from Home * Post Graduation Institution in tie up with Georgia College and State University * Reliable Security * 750 CCTV cameras * Gated Community * Restricted Entry * 3.Segment as Target Market * Segment Targeted :