Made To Stick Dan Heath Analysis
| Will the electric car stick? | Tesla Motors | | 8/9/2012 |
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |
Is the electric car sticky? In the New York Times bestseller “Made to Stick” Chip and Dan Heath explain why some ideas survive and others die. In today’s constantly changing marketplace along with rapidly evolving technological innovations, how do we create ideas and products that will stand the test of time and possibly benefit humanity and our future as a whole? According to the Heath brothers there are six principles we can use as guidelines for making our ideas stick. These six principles: simple, unexpected, concrete, credible, emotional, and stories, when used together, spell …show more content…
Throughout human history we have used stories to convey important messages. Stories not only grab our attention and entertain us but inspire us to act. One of the examples of the use of stories in “Made to Stick” is the Subway tale of Jared. In the 90’s Subway used a true and unique story about a young man, who was dangerously over weight, lost over 100 pounds in just three months by eating at Subway. This story had a huge impact on many people and put Subway back on the map. Many people could relate to Jared’s story and were inspired to eat healthier. I believe the story of Elon Musk is inspiring and that through human innovation anything is possible. In 2009 things were not looking good for American car companies, many of which were completely shut down to cut costs. During that same year Bob Lutz of GM said Tesla would never compete effectively as a car company because nobody really wanted and electric car especially at that price. That year Tesla sold 100% of its production and opened a second
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |
Is the electric car sticky? In the New York Times bestseller “Made to Stick” Chip and Dan Heath explain why some ideas survive and others die. In today’s constantly changing marketplace along with rapidly evolving technological innovations, how do we create ideas and products that will stand the test of time and possibly benefit humanity and our future as a whole? According to the Heath brothers there are six principles we can use as guidelines for making our ideas stick. These six principles: simple, unexpected, concrete, credible, emotional, and stories, when used together, spell …show more content…
Throughout human history we have used stories to convey important messages. Stories not only grab our attention and entertain us but inspire us to act. One of the examples of the use of stories in “Made to Stick” is the Subway tale of Jared. In the 90’s Subway used a true and unique story about a young man, who was dangerously over weight, lost over 100 pounds in just three months by eating at Subway. This story had a huge impact on many people and put Subway back on the map. Many people could relate to Jared’s story and were inspired to eat healthier. I believe the story of Elon Musk is inspiring and that through human innovation anything is possible. In 2009 things were not looking good for American car companies, many of which were completely shut down to cut costs. During that same year Bob Lutz of GM said Tesla would never compete effectively as a car company because nobody really wanted and electric car especially at that price. That year Tesla sold 100% of its production and opened a second