Macy's Marketing Plan
Marketing Plan: Phase I
Creating self-service kiosks in a retail store is the goal of this team. Macy’s, Inc., has been chosen as the retail store that will benefit the most from this creation. Even though Macy’s has a history of raising money for charities, long-standing customer relationships, knowledge of what the customer wants, supporting the local communities and promotions for real issues such as heart disease, this international chain can always use the help of young minds to suggest easier ways to support the business. Self-serve kiosks in this retail store can do more than anyone employed by Macy’s could imagine. The following paper will suggest a method of customer check-out that will make the business easier to maintain …show more content…
According to Highlights of Progress (2014), during fiscal 2012, the price of Macy’s, Inc. common stock rose by more than 16.8 percent, and the share price has grown nearly five-fold since the beginning of fiscal 2009. The board of directors doubled the cash dividend on Macy’s, Inc. common stock to an annualized 80 cents per share, beginning with the quarterly payment on April 2, 2012. Not only does innovation and technology keep Macy’s at the top of the retail industry, their commitment to quality customer service and merchandise gives the company the extra …show more content…
The self-service kiosk is similar to a cash register. When a customer scans an item, a description of the item and price is displayed on the display screen. If a customer has a concern or a question about the item, there is a help button option on the display panel to call for assistance. The print on the display screen is large for clarity and it has a glare screen for privacy. It also provides volume control buttons for hard of hearing customers. The kiosk station accepts cash, credit/debit cards, checks and gift cards. Customers can make credit card payments and it provides change to the customer. Using the kiosk station is an effortless process. With less wait time in lines, Macy’s will notice an increase of customer satisfaction. Providing this service will enhance the buying power of Macy’s customers, which will have a positive impact on sales and
Creating self-service kiosks in a retail store is the goal of this team. Macy’s, Inc., has been chosen as the retail store that will benefit the most from this creation. Even though Macy’s has a history of raising money for charities, long-standing customer relationships, knowledge of what the customer wants, supporting the local communities and promotions for real issues such as heart disease, this international chain can always use the help of young minds to suggest easier ways to support the business. Self-serve kiosks in this retail store can do more than anyone employed by Macy’s could imagine. The following paper will suggest a method of customer check-out that will make the business easier to maintain …show more content…
According to Highlights of Progress (2014), during fiscal 2012, the price of Macy’s, Inc. common stock rose by more than 16.8 percent, and the share price has grown nearly five-fold since the beginning of fiscal 2009. The board of directors doubled the cash dividend on Macy’s, Inc. common stock to an annualized 80 cents per share, beginning with the quarterly payment on April 2, 2012. Not only does innovation and technology keep Macy’s at the top of the retail industry, their commitment to quality customer service and merchandise gives the company the extra …show more content…
The self-service kiosk is similar to a cash register. When a customer scans an item, a description of the item and price is displayed on the display screen. If a customer has a concern or a question about the item, there is a help button option on the display panel to call for assistance. The print on the display screen is large for clarity and it has a glare screen for privacy. It also provides volume control buttons for hard of hearing customers. The kiosk station accepts cash, credit/debit cards, checks and gift cards. Customers can make credit card payments and it provides change to the customer. Using the kiosk station is an effortless process. With less wait time in lines, Macy’s will notice an increase of customer satisfaction. Providing this service will enhance the buying power of Macy’s customers, which will have a positive impact on sales and