MAC Cosmetics (formerly Make-up Artist Cosmetics; stylized M·A·C) is a manufacturer of cosmetics headquartered in New York City.
MAC Cosmetics
Type
Subsidiary
Industry
Consumer goods
Founded
1984
Headquarters
New York City
Key people
Frank Toskan
Frank Angelo
Products
Cosmetics
Parent
Estée Lauder Companies
M·A·C store in the SM Aura Premier mall in Bonifacio Global City, Metro Manila,Philippines.
M·A·C counter at department storeFarmers at Centre Place in New Zealand
History
MAC Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984 with the assistance of chemist Vic Casale.[1] The first U.S MAC store opened in 1991, in New York.[2] Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada – literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers…then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto.
The company's products were initially specifically designed for professional make-up artists but are now sold to consumers worldwide. Long before their company history, MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup, and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots.[3] MAC cosmetics can be found at department worldwide such as Belk, Nordstrom, Macy's and Hudson's Bay as well as MAC Stores. Nordstrom was the first department store in the United States