MKT640: A Managerial Approach To Marketing
American Intercontinental University
Unit 1 Individual Project
MKT640 – A Managerial Approach to Marketing
Project Type: Unit 1 Individual Project
Date of Submission
Abstract
This paper will follow two specific products and services that have come to development for the global marketplace in the last few years. This paper will discuss the product launch, and the impact of technology on the product along with the legal and ethical implications and how they were handled. The companies being discussed in this paper are Red Box and eHarmony.
Understanding a Successful Launch
Introduction
These two companies discussed in this paper are Red Box movie DVD rental, and eHarmony online dating service. It will be it is important …show more content…
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 technology examples must come from research derived from articles in the library’s full-text databases.
Legal and Ethical Implications in New Product Development
Red box has had its fair share of legal issues. At onset Red Box had troubles with the major film studios who would not sell their movies to Red Box until 28 days after their arrival in stores. Red box responded by filing lawsuits citing a conspiracy and anti-trust. After Red Box was unable to prove these claim, many studios did work with Red box like The Walt Disney Company and Sony pictures, others such as Fox and Warner Brothers would not. (Barnes, B. 2009). Legal and ethical implications: example number 1.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases. Legal and ethical implications: example number …show more content…
Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases. Legal and ethical implications: example number 3.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
• If you are not at the end of PAGE 7 with content, your paper is too short (if you used graphs or charts, your paper should be longer)
• Do not insert extra spaces between paragraphs to make your paper appear longer.
• If you are beyond PAGE 10 with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer .
Unit 1 Individual Project
MKT640 – A Managerial Approach to Marketing
Project Type: Unit 1 Individual Project
Date of Submission
Abstract
This paper will follow two specific products and services that have come to development for the global marketplace in the last few years. This paper will discuss the product launch, and the impact of technology on the product along with the legal and ethical implications and how they were handled. The companies being discussed in this paper are Red Box and eHarmony.
Understanding a Successful Launch
Introduction
These two companies discussed in this paper are Red Box movie DVD rental, and eHarmony online dating service. It will be it is important …show more content…
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 technology examples must come from research derived from articles in the library’s full-text databases.
Legal and Ethical Implications in New Product Development
Red box has had its fair share of legal issues. At onset Red Box had troubles with the major film studios who would not sell their movies to Red Box until 28 days after their arrival in stores. Red box responded by filing lawsuits citing a conspiracy and anti-trust. After Red Box was unable to prove these claim, many studios did work with Red box like The Walt Disney Company and Sony pictures, others such as Fox and Warner Brothers would not. (Barnes, B. 2009). Legal and ethical implications: example number 1.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases. Legal and ethical implications: example number …show more content…
Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases. Legal and ethical implications: example number 3.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. At least one of the 3 legal and ethical implications examples must come from research derived from articles in the library’s full-text databases.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
• If you are not at the end of PAGE 7 with content, your paper is too short (if you used graphs or charts, your paper should be longer)
• Do not insert extra spaces between paragraphs to make your paper appear longer.
• If you are beyond PAGE 10 with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer .