MKT5000: Assignment 1 Description Marketing Audit
MKT5000 – Marketing management
1
Assignment 1
Description Marketing audit (modules 1–5) Marks out of 40.00 Wtg (%) 40.00 Due date Completed by week 6 – 26 August 2011
Length: 2000 words maximum You are required to write one Marketing Audit Report (2000 words maximum – excluding references). You should try to have a good list of references showing where you have found your information. It is important to cite all work and websites you have visited. Do not use textbook references. Websites, Magazines and other such periodicals must be referenced. See the links to journals. If in doubt, check with a USQ reference librarian.
Audit company and report
Your first assignment is to conduct a marketing audit on one of the firm case outlines
1
Assignment 1
Description Marketing audit (modules 1–5) Marks out of 40.00 Wtg (%) 40.00 Due date Completed by week 6 – 26 August 2011
Length: 2000 words maximum You are required to write one Marketing Audit Report (2000 words maximum – excluding references). You should try to have a good list of references showing where you have found your information. It is important to cite all work and websites you have visited. Do not use textbook references. Websites, Magazines and other such periodicals must be referenced. See the links to journals. If in doubt, check with a USQ reference librarian.
Audit company and report
Your first assignment is to conduct a marketing audit on one of the firm case outlines