Preview

LVMH Moet Hennessy Louis Vuitton and Its Future

Good Essays
Open Document
Open Document
1112 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
LVMH Moet Hennessy Louis Vuitton and Its Future
The two most visited posts on my blog are College Chic: The Messenger Bag and Louis Vuitton and the Economic Crisis. The first one I can’t do much about. The second one, however, is less about LV’s actually economic performance and more about its image. To benefit those who Google “louis vuitton and the economic crisis” I give you here a more robust analyst report compiled late at night, while doing laundry, by yours truly for LV’s parent company, LVMH. It’s neither comprehensive nor perfect. It’s probably more waxing and idealistic, but you get the point. Ask questions in the comment section, and I’ll be sure to get back to you.
LVMH Moet Hennessy Louis Vuitton (LVMH) – as traded on the Paris Stock Exchange (An ADR is available OTC in the US)
Price (11/09): Market Cap: Dividend: Yield:
52 Week Hi/Lo:
—–
74.90 EUR 36.7b EUR 1.60 EUR
2.14% 75.89/38.10 EUR
LVMH Moet Hennessy Louis Vuitton is the world’s largest luxury company that, as a conglomerate, has existed since 1987, but, accounting for its numerous entities, can trace its roots to the 16th century. Now based in France and run by CEO Bernard Arnault, the company is divided into five major divisions: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective Retailing. Notable brands under the LVMH umbrella include Moet & Chandon, Hennessy, Veuve Clicquot, Louis Vuitton, Givenchy, Guerlain, Sephora, Fendi, Pucci, Marc Jacobs, Thomas Pink and over 50 others. While its holdings are impressive, LVMH’s enormous reach into the global luxury market exposed the company to some of the harshest aspects of the recent global financial crisis. This same reach, however, may be just what helps move the company forward as 2010 comes around the corner.
Overall, if one were really to ask the question, “How did LVMH perform during the financial crisis?”, the answer would be, “Fairly well.” LVMH reported revenues of over EUR 17 million in 2008, a 4.3% increase from 2007. (See its

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The company has been submitting is communication on progress annual reports to the UN Global Compact as well but in the year 2010 due to secretly acquiring shares of its smaller rival, LVMH got involved in a legal battle with Hermes Paris. The legal fight lasted for four years and LVMH was found guilty of wrong doing in order to acquire the shares of its competitor. However, LVMH never admitted the accusations and claimed to be innocent. The financial market regulatory authority of France known as AMF launched and investigation into LVMH’s actions and penalized the company with $10.4 million fine, largest in the history of…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    LVMH is a world leader in luxury with a portfolio of over 50 prestigious brands. Brands under the conglomerate (LVMH being the holding company) are synonymous with prestige and elegance and operate in the areas of:…

    • 392 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Research About Sephora.Com

    • 2547 Words
    • 11 Pages

    Owned by Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer,…

    • 2547 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Louis Vuitton, as one of the leading luxury brands in the world, it is also one of the most well-known and the most legendary fashion houses in the world with one of the richest history. It began over 150 years ago, where the Louis Vuitton started his career as a trunk maker in France. When he was an intern, he has extraordinary skill to the craft box for packing clothes made for the royalty. His skill in making the boxes and, of course, originality was the reason why he was able to build a strong foundation for him to start the Louis Vuitton empire. The increasing popularity of traveling during the 19th century also contributed to the success achieved by Louis Vuitton. He had to expand his factory within a few years and relocating to Asniéres…

    • 311 Words
    • 2 Pages
    Good Essays
  • Good Essays

    2. Louis Vuitton is LVMH flagship brand. Much of Louis Vuitton’s appeal is that it bestows exclusivity on its owners. In the last few years, however, the Louis Vuitton logo has been applied to handbags and accessories at an unprecedented rate. Discuss the challenges to the value of the brand as LVMH responds by introducing more luxury handbags and accessories without displaying the logo.…

    • 1393 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    LVMH

    • 353 Words
    • 1 Page

    LVMH is successful in China because it opened its 16th global ‘maison’ at Shanghai’s plaza 66, a mega luxury mall. In order to capture the luxury lovers in Beijing and Shanghai it opened stores in second tier provincial capitals and wealthier third tier cities in the west where rapid growth was expected.…

    • 353 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Stuart, D 2002 ,LVMH brand for success, thanks to know-how from the top, Strategic Direction, Vol 18, No 5, pp 7-9, Viewed 24 August 2008, MCB UP Ltd.…

    • 1907 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Louis Vuitton is a flagship group of LVMH, which had double digit growth during 2010 and 2011. Michael Burke, the new CEO of LV group is uncertain about whether the group can grow sustainable. The main issue he current encounter is that how to push LV to grow steadily and protect LV’s values and heritage from being undermined.…

    • 1607 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Louis Vuitton Case Study

    • 1378 Words
    • 6 Pages

    Louis Vuitton(LV) was est. in 1854 in France and is known as one of the oldest French luxury fashion houses. The brand became famous for its exclusive leather bags and trunks. Over the years the LV line expanded from leather goods to fashion, selective retailing; wines & spirits; perfumes & cosmetics; watches & jewellery making the brand one of the most luxurious brands worldwide.…

    • 1378 Words
    • 6 Pages
    Better Essays
  • Good Essays

    A1. Louis Vuitton Malletier also known as Louis Vuitton, i.e. LV was founded by namesake Louis Vuitton in France in 1854 as a fashion and design house and currently is the leading luxury brand in the world. Louis Vuitton is owned by its parent group, LVMH Moët Hennessy and is internationally the largest luxury conglomerate. Louis Vuitton became a subsidiary of their parent group in 1987. Their mission statement is found on LVMH 's website and it states the following:…

    • 2033 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    The LVMH business portfolio began to take shape in 1987 with the merger between Louis Vuitton and Moet Hennessy which was a four billion dollar merger. Over the course of time, LVMH has acquired over 50 luxury brands, such as Donna Karen, Fendi, and Sephora. They called it, "a collection of star brands and rising stars." LVMH found this industry to be timeless and modern, highly profitable, and very rapid growing.…

    • 1511 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    LVMH – Various products include LV, Celine Moet Chandon, Fendi, Dior, Hennessey, Verve Cliquot to name a few. Very diversified products…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here?…

    • 781 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Burberry Case Study

    • 5112 Words
    • 17 Pages

    Nagasawa, Shin’ya (2008), Luxury Brand Strategy of Louis Vuitton: Graduate school of Commerce, Waseda University Tokyo, Japan.…

    • 5112 Words
    • 17 Pages
    Better Essays
  • Good Essays

    Case Study Of LVMH Group

    • 925 Words
    • 4 Pages

    With sales of almost € 36 billion in the previous year, the LVMH group has truly earned its title as the world’s leading luxury products group. Founded in 1854 by French-born Louis Vuitton as a packing-case company exclusively using high-quality materials for maximum durability, the family-owned business has consistently increased its luxury over the years. More than a century later, Louis Vuitton acquired Hennessy, the market leader in the high-end spirits segments, which had previously merged with champagne manufacturer Moët et Chandon in 1971 in order to form a conglomerate able to compete in various markets. Lead by investor Bernard Arnault, the newly-founded LVMH group with its 70 “houses” would become the only luxury enterprise with stakes…

    • 925 Words
    • 4 Pages
    Good Essays

Related Topics