Lv Marketing Analysis
Louis Vuitton Analysis
SWOT; Porter’s; PESTLE
Louis Vuitton Analysis
SWOT; Porter’s; PESTLE
TABLE OF CONTENTS
Introduction 1
Louis vuitton – the brand #
SWOT analysis #
Porter’s model # pestle #
INTRODUCTION
This is a report about the brand named Louis Vuitton in terms of brand analysis on the context of Marketing Lectures.
We choose Louis Vuitton because it is an interesting brand to analyze since it is strongly established in the market and has been growing despite the economic crises.
To do so, we are going to analyze the brand from three different perspectives.
Louis vuitton – The brand
Founded in 1854 by Louis Vuitton, Louis Vuitton is nowadays one of the best known luxurious brands around the world.
Has its headquarters in Paris – France but it is spread out around the world. It’s key people are Bernard Arnault (President), Marc Jacobs (Art Director) and Antoine Arnault (Director of Communications).
LOUIS VUITTON (1821-1892)
SWOT Analysis
Strenghts
- Heritage - More than 100 years history
- Biggest luxury brand in the world with great profits - Loyal customers in Japan, Europe and USA.
- Belongs to the LVMH group
- Strong a well-defined brand positioning
- Wide geographical presence. It has presence in the world’s leading commercial hubs, New York, London, Tokyo, Hongkong, etc.
- Louis Vuitton pieces are iconic/Legendary house of fashion
- Excellence in design, quality and customization: since the 19th century luggage is still made by hand and LV offers costum made products, like a toiletry case especially made for opera singer Marthe Chenal.
- Visual identity easily recognized (LV initials on every product)
- Broad product portfolio. From Luggage to glasses and fine jewerly.
-Sustainability values well defined; environmental responsibility within the business - “5R’s” - Renew, recycle, reduce, review, repair.
- Philanthropy values well defined
- Anti counterfeiting team around the world. Their own
SWOT; Porter’s; PESTLE
Louis Vuitton Analysis
SWOT; Porter’s; PESTLE
TABLE OF CONTENTS
Introduction 1
Louis vuitton – the brand #
SWOT analysis #
Porter’s model # pestle #
INTRODUCTION
This is a report about the brand named Louis Vuitton in terms of brand analysis on the context of Marketing Lectures.
We choose Louis Vuitton because it is an interesting brand to analyze since it is strongly established in the market and has been growing despite the economic crises.
To do so, we are going to analyze the brand from three different perspectives.
Louis vuitton – The brand
Founded in 1854 by Louis Vuitton, Louis Vuitton is nowadays one of the best known luxurious brands around the world.
Has its headquarters in Paris – France but it is spread out around the world. It’s key people are Bernard Arnault (President), Marc Jacobs (Art Director) and Antoine Arnault (Director of Communications).
LOUIS VUITTON (1821-1892)
SWOT Analysis
Strenghts
- Heritage - More than 100 years history
- Biggest luxury brand in the world with great profits - Loyal customers in Japan, Europe and USA.
- Belongs to the LVMH group
- Strong a well-defined brand positioning
- Wide geographical presence. It has presence in the world’s leading commercial hubs, New York, London, Tokyo, Hongkong, etc.
- Louis Vuitton pieces are iconic/Legendary house of fashion
- Excellence in design, quality and customization: since the 19th century luggage is still made by hand and LV offers costum made products, like a toiletry case especially made for opera singer Marthe Chenal.
- Visual identity easily recognized (LV initials on every product)
- Broad product portfolio. From Luggage to glasses and fine jewerly.
-Sustainability values well defined; environmental responsibility within the business - “5R’s” - Renew, recycle, reduce, review, repair.
- Philanthropy values well defined
- Anti counterfeiting team around the world. Their own